Are your partners delivering a competitive advantage? As more companies invest in channel as a vital component of a go-to-market strategy, effective channel management is more critical than ever. How do you know if your strategy is falling short?
Learn a new approach to channel with this whitepaper:
Discipline #1 — Create a unified partner plan
Setting the channel strategy, your ideal partners and tactics for success
Discipline #2 — Build a partner roadmap to the ideal ecosystem
How capacity planning and partner scoring work together for better performance
Discipline #3 — Conduct a business value proposition assessment
What value do your partners receive from working with you?
Discipline #4 — Embrace the new partnership model
How changing market conditions have upended the traditional partnership model
Discipline #5 — Architect incentives to drive behavior
The behavior and results you want from partners
Discipline #6 — Define a channel operations model
How to effectively put your channel strategy into place
