Are your partners delivering a competitive advantage? As more companies invest in channel as a vital component of a go-to-market strategy, effective channel management is more critical than ever. How do you know if your strategy is falling short?
Setting the channel strategy, your ideal partners and tactics for success
How capacity planning and partner scoring work together for better performance
What value do your partners receive from working with you?
How changing market conditions have upended the traditional partnership model
The behavior and results you want from partners
How to effectively put your channel strategy into place
“There are two key factors, competence and trust. With respect to competence, Spur can understand the complexity of channel business and VMware’s demand for pragmatic and successful solutions. In terms of trust, Spur has gained VMware’s confidence by consistently bringing creative ideas to tackle complex problems. ”
Steve Furtado | Sr. Director, Compliance and M&A, VMware
