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Why Your Go-To-Market Strategy Matters

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How to create a sustainable competitive advantage in today’s B2B marketplace

Defining and managing a strong go-to-market strategy is critical for your business. Unfortunately, too many companies fail to focus on their go-to-market strategy as a competitive advantage. After helping hundreds of companies accelerate their revenues, The Spur Group can definitively state this can be a  costly mistake.

You will learn exactly how to:

Step 1 - Gain actionable insights

A deeper understanding of your customers, partners, and team is essential to make the right decisions and do the right things. You must collect the best data, conduct meaningful analysis, communicate insight clearly and concisely, and build sustainable engines that manage it all.

Step 2 - Magnify your audience

Connecting on a more personal level and creating powerfully positive experiences is critical to winning your audience’s hearts and minds. It is vital to craft messages that resonate, align your people, build the right content, and manage the right touches for this to happen.

Step 3 - Increase sales effectiveness

Getting closer to customers and partners makes your sales processes more effective and efficient while accelerating wins and revenue. You need to choose the right sales approach, build a high-performing team, create predictable, and consistent processes, and measure performance along the entire customer journey.

Step 4 - Improve partner leverage

Forming more productive partnerships is often the key to scaling your business, expanding your market reach, and building better trust with your customers. You must motivate and equip your partners to drive their business to produce measurable results and maintain reasonable control for you.

Step 5 - Fuel execution excellence

Rigorous and disciplined execution helps you get more done, with taxed resources, in an environment that requires multiple areas of focus. You need to manage you and your team’s efforts to lower friction, expand bandwidth, drive innovation, measure impact, and produce repeatable success.

Start transforming your go-to-market efforts now!

We kept working with Spur because they knew the materials and delivered exceptional content. It was a no brainer. We extended our SOW with Spur twice to accomplish more.

Ann Bachrach | Director, Global Industry Product Marketing, Microsoft​