Qlik wanted to upgrade its partner program beyond a reseller approach. Discover the steps we took to modernize the company's partner program.
We helped a client facilitate a product launch in a new vertical. With these steps, we established a smooth customer journey for sales prospects.
Kate Caday, Client Delivery Director at The Spur Group, joins a panel discussion hosted by Baptie & Company
We used a joint selling strategy to help our client unify processes supported by centralized resources. Here's how we increased their revenue growth.
Using project management and AI strategy development, here’s how The Spur Group's expertise helped Microsoft launch the first-ever AI Business School.
The Spur Group's Allison Strother defines the 6 things every product manager should do when they're launching a product through their partner channel.
Richard Flynn, Co-Founder and CMO at The Spur Group, is a panelist for a webinar hosted by Baptie & Company
Download our partner scoring & performance management whitepaper. Learn how to increase your return by understanding a partner's strengths and weaknesses.
Dan Overgaag, Managing Director at The Spur Group, is a panelist on a webinar from Baptie & Company about digital marketing within partner programs
Learn how we helped Microsoft achieve better modeling through synthetic data production resulting in an evolving, scalable conversational AI engine.
Partner planning is a critical part of your go-to-market strategy. In this article, we explore what are the essential elements of a partner plan.
We developed a sales enablement strategy for a real estate information technology company. These three assets ultimately helped our client grow revenue.
The 3 steps to successful initiative execution are discipline, transparency, and efficiency. We break these down and show you how to apply them.
In our guide to the modern deal registration program, we highlight the 10 key questions to ask before creating or amending a deal registration program.
When planning your next event, let go of the “longer is better” model and try snackable content instead. Find out how experts use snackable content.
We created a program for Microsoft that strengthened its sales go-to-market strategy. Here's how it led to a sales pipeline impact of $310 million.
The Spur Group's CMO, Richard Flynn speaks with managing director Raegan Wilson about channel technology and the partner experience.
Data analysis can be intimidating. Performing these five actions will make your data easier to comprehend and relevant to any problem you are solving.
Find out how we collaborated with a technology company to optimize its partner program and build a competitive advantage in the marketplace.
Dan Overgaag, Managing Director at The Spur Group, presents on the balance of human and digital interactions during a Baptie & Company webinar
Introducing "Ro," our customizable automation tool that can help you do more with less. It lets you reduce time and budget for routine business processes, so you can focus on what really matters.
Don't invest in channel resources and then fail to implement them correctly. With a go-to-market channel playbook, you'll be generating results in no time.
The Spur Group's Why Your Go-to-Market Strategy Matters whitepaper to assist in maintaining a competitive advantage in your market.
We helped our client streamline its rhythm of business and go-to-market approach, and increased efficiency through adopting this specific process.
Learn how The Spur Group helped Google develop a new channel partner onboarding process using targeted content to address multiple stakeholders.
If you’re concerned about your organization’s channel sales, consider these tips from top sales leaders in technology to get back on the right path.
Learn how to increase sales numbers while being strategic about sales operating expenses (OPEX), in order to provide a real ROI on sales expenses.
With limited and time resources, how you can be efficient when creating and updating sales enablement content that drives results.
Download whitepaper on Channel Capacity Planning to learn how to manage customer wins, channel sales, and market coverage for effective channel management.
Gather better business intelligence using The Spur Group's AI based discovery tool.
We've seen five common challenges within sales organizations at technology companies. Learn what they are and how to fix them with this free download.
Channels provide incredible value, but it's often hard to articulate without a plan. Check out these 8 tips from a channel leader on how to make it work.
What is a good go-to-market strategy? It's not always easy to pick one out of the noise. The experts at The Spur Group guide you through the process.
Learn how we used a three-part approach to build a partner incentive program for a large technology client, improving incentive ROI and revenue growth.
The Spur Group shares a step-by-step guide to building a high quality messaging framework to better align your teams and provide consistent messaging.
We helped a client streamline partner management while growing the overall partner revenues through creating a new scoring engine. Here's how we did it.
The Spur Group talks about the 3 leadership styles of executives and how to use them to your advantage.
The Spur Group helped Sunrise Technology LLC develop a GTM strategy and collateral for the company's new retail technology for Kroger and other retailers.
"How do you take very complex statistical concepts and distill it down into a way that's not condescending, that's easily accessible and understood, by the people who have to take that data and make d...
These three proven methods can improve partner performance beyond the 80/20 ratio, boosting returns and reducing over-investment in individual partners.
Before you design a dashboard for your business, allocate time for pre-planning. Find out the important decisions to make before you start any analysis.
Our experts helped a technology company launch a sales campaign in the higher education sector. Here's how we created the go-to-market messaging framework.
We created a new set of partner readiness materials for our client's channel sales enablement strategy, resulting in increased engagement and sales.
Learn about synthetic data, why it's important, how companies are using synthetic data drive value, and how to incorporate this data into your business.
Here's how we turned around a product team's go-to-market strategy. Our teams helped our client reverse losing ground to an aggressive competitor.
Partner enablement is a critical step for channel success. Find out how to best motivate your partners to work toward your strategic channel goals.
The Spur Group examines the 5 troubles that limit your effective channel management. Learn how to fix these common problems with this free download.
Sales transformation expert Steve White identifies the root problems with flat revenue growth in sales organizations through 3 key business components.
The Spur Group's CEO Randy Karr shares his secret to using emotions in presentations and events to leave attendees with a positive and lasting impression.
We helped a client streamline the way it leverages its partners. Here's how we built a partner planning and compensation model that grew company revenue.
Introducing our series All about AI, where we interview business leaders on topics around artificial intelligence. In this video, Clay Campbell interviews The Spur Group CEO, Randy Karr, on how to bal...
There are many ways an event can not live up to expectations. Find out the five key pillars to making sure your next event is remarkable.
We helped a client adapt its marketing approach for a product transition plan. Learn how we aligned stakeholders, gained executive approval.
Channel management is guiding customer wins, channel sales, and market coverage. We've distilled down the channel capacity planning process for you.
Here's how we helped a client develop a communications strategy framework, break through siloed groups and garner executive buy-in.
Through data automation, we helped our client optimize data management. Here's how we freed up their time to focus on data analysis and insight delivery.
A statement from The Spur Group's CEO Randy Karr on why he supports the Black Lives Matter movement and the push to make progress
Learn how project management as a service can benefit your business from business expert Chris McCall, from The Spur Group.
We helped increase transparency into a software company's budget accuracy. Learn how strengthened team communication led to operational efficiency.
Why having an effective channel partner recruitment strategy will help you tailor your message and close the deal in your partner recruitment.
Using your data the right way can make all the difference. Learn how we helped a top cloud provider build a sales intelligence model that increased sales.
Do you have a knowledge gap on your channel team? Check out the 5 stages of execution excellence that'll push your org to operate more efficiently.
Learn about how we created a customizable automated bot to reduce budget, optimize performance, ensure accuracy, and improve employee wellness.
The Spur Group shares advice on how to discover what it takes to attract and support partners as they develop a cloud partner ecosystem.
Incorporating Business Intelligence allows you to collect and transform data into insightful, actionable information to benefit operations.
How channel leaders can drive channel revenue acceleration with five important steps related to strategy, incentives, coverage, and costs.
The difference between features and benefits is crucial in successful marketing. Expert Randy Karr shows you the distinction and how it can help you.
The right approach to partner recruitment can make the difference between success and failure. Our 5-step solution will help you get on track.
The Spur Group outlines why you need to remove the words 'busy' and 'can't' from your business vocabulary and how that can help you stay organized.
Find out how PERC partner scoring gives you five advantages that will improve your channel ecosystem and promote revenue acceleration.
An insight is an interpretation of data using business knowledge to make an observation. Find out how to uncover and deliver real dashboard insights.
We break down the audience, order of approach, analogous content, and message positioning needed to boost your channel partner recruitment efforts.
If done right, data dashboards are transformative. Find out how to evaluate the effectiveness of your analysis with three simple dashboard questions.
We built an information-sharing process for a tech company. Find out how we used AI to streamline internal communication and improve employee satisfaction.
In this blog, The Spur Group discusses the importance of an aligned taxonomy within your business to drive clarity in thought in communication.
A data-driven channel partner profile makes your recruiting partners easier and more effective. Learn what your channel partner profile should include.
A deal with a smaller company can be more beneficial than the same enterprise amount. Learn how to drive revenue growth by balancing your resources.
Manage your partner business proposition to gain a market advantage. You can strengthen relationships by understanding your value versus your competition.
While they may seem like basics, your change management efforts can fail if they lack one or more of these five success factors.
Learn how to avoid 5 common pitfalls of content development with connected communications expert Allison Strother at The Spur Group.
How we created Spur After Hours, a team dedicated to planning events that encourages our employees to get to know each other in a fun and casual way.
Discover the 4 steps channel chiefs need to take in order to hit revenue targets.
Drive better content creation by involving the right stakeholders. Find out the four key stakeholders you need to create winning content.
The Spur Group's Jim Bernado reflects on the impact of COVID-19 on sales, business, and our overall well-being. Find out how we adapt to the new normal.
Learn how we helped a client showcase products through interactive walkthroughs, resulting in overhead cost reduction and increased sales opportunities.
Leveraging your partner journey map is essential to your success. Learn the journey's five phases, their roles, and how they depend on each other.
Sports and business have much in common. Check out the 10 leadership lessons our CFO, Chris McCall, learned from coaching soccer teams for his children.
A great messaging framework is essential to having connected communications. The Spur Group outlines 5 steps you can follow.
Effective business operations design eliminates blockers, saves time and money, and increases productivity. Check out these three steps to get there.
A cheat sheet for optimizing your business operations. Make sure your daily tasks and biggest projects are implemented on time, on budget, and on target.
In this episode of All Things AI, Clay interviews Michael to discuss how machine learning and AI can benefit automation and task efficiency in the future.
We've worked on hundreds of marketing and communications projects and often see these 3 content development challenges, even on the most talented teams.
If you aren't using detailed partner data to drive your channel management strategy, you are missing the real channel revolution, says expert Richard Flynn
Potential customers all need distinct information. Find out which content offers will help you close the deal in each stage of the buyer's cycle.
Discover what poor channel partner incentives have in common with failed movies and television shows, from the channel experts at The Spur Group.
Sales expert Steve White shares his strategy of continuing to reach out to new leads, even when your sales lead pipeline forecasting is positive.
Find out how to develop channel incentives to motivate behavior that wouldn’t otherwise happen. The results will positively impact your channel ecosystem.
The Spur Group talks about why employee well-being matters and several easy practices that organizations can adopt to show their people they care.
Using our experience with giving presentations, The Spur Group has developed 5 tips for connecting with your audience and leaving a lasting impression.
For many vendors, channel incentives are perhaps the single largest cost line item. Find out how to increase the returns of your channel incentive program
The Spur Group helps you identify the way to set up a game within a sales organization and use the right incentives to get the results you want.
How The Spur Group keeps employees healthy and engaged during the COVID-19 crisis, with tips from the company's Chief People Officer Bhavani Murugiah.
Learn how to accurately forecast your channel ecosystem, using momentum, relationships, and economics, and why it works within your sales channel strategy
These three steps for breaking through writer’s block will work for any writing project you might need to tackle, including blogs, speeches, and articles.
Five guerilla project management techniques exist for those who realize you can’t do it all. Implementing them will help your team excel.
The Spur Group's CMO, Richard Flynn speaks with Ross Brown, VP, Cloud GTM at Oracle about trends in the channel partner space for cloud companies.
Balanced scorecards can help you measure and drive performance by helping you establish goals and work toward internal alignment.
We share The Spur Group's 3-step guide to creating content within the channel planning process, which requires focused planning and execution.
One of The Spur Group's data scientists has some early thoughts on how to read and understand COVID-19 news in the spring of 2020.
Successfully speaking at an event depends on thoughtful content with plenty of industry insight, future trends, and analysis. Prepare with these five tips.
Find out how to organize a structed debate with leadership to make effective business decision, from business expert Chris McCall.
We interview founder and CEO of Origo Software Isaac Inkumsah about the role of artificial intelligence (AI) in developing regions across the world
In episode 4 of the All Things AI web series, we interview experienced data analyst Andre Avanessian about accurate reporting and data visualization
In episode 5 of All Things AI, we interview AI expert and former Navy SEAL about how he started a company that uses AI to detect weapons in public places.
In episode 6 of All Things AI, we interview Demitri Plessas, a mathematics professor turned data science manager on how to build data science teams.
The Spur Group's CMO, Richard Flynn, sat down with the CEO of Baptie, Rod Baptie, discuss the building blocks of cultivating a successful channel strategy.
The Spur Group's CMO, Richard Flynn, sat down with Snowflake VP Colleen Kapase to discuss how cloud providers are innovating in the channel space
The Spur Group's CEO, Randy Karr shares why we are one of the best places to work and what makes Spur's culture challenging and equally rewarding.
The Spur Group aims to make an impact in our community. Take a look at our first pro bono project with the fantastic nonprofit Keys for Change in Seattle
The Spur Group's CEO Randy Karr outlines some of the operating principles that have allowed us to transition quickly to respond to the COVID-19 pandemic.
The Spur Group's CEO Randy Karr outlines three key focus areas that will guide how businesses define success in the coming decade.
Having a superior product isn't enough to keep a market advantage. Find out how a go-to-market sales strategy will lead to lasting success.
With talent, we value substance more than status. Some of our best hires came from unlikely places. Here’s why you should try another hiring approach.
To be a successful business, you need a dedicated team committed to your company and your customers. Contact The Spur Group to learn more.
The Spur Group is constantly driven to make a positive impact by helping others. Here are the three ways we give back to increase nonprofit capacity.
Maintaining a market advantage is tough. Richard Flynn explains why it's increasingly difficult to achieve revenue acceleration with products and services.
Business operations often means juggling competing priorities with limited resources. We share how to combine smart strategy and execution for success.
Your go-to-market strategy helps define your sustainable competitive advantage. Start planning with a checklist from The Spur Group.
The Spur Group leader Leland Matthaeus gives a glimpse into an innovative idea for employee engagement at the company that's led to impressive results.
Your go-to-market strategy defines your sustainable competitive advantage. Learn which five go-to-market motions make the most impact in the tech world.
Azure IoT wanted us to help organize a large number of marketing assets. Find out how we created a digital asset tracker that streamlined its content.
Channel management is about economics and requires an investment model for success. Learn how to approach the problem with channel management tools.
Senior Principal at The Spur Group Richard Flynn explains how to improve your channel planning with a better approach to big data.
Ensure your channel efforts are paying off by following our 18-point model for reviewing, analyzing and benchmarking your channel partner health.
We helped Cohesity build a repeatable sales playbook. Learn how we strengthened our client's partner relationships and grew company revenue.
Consultant Anna Vilhauer shares her experience launching a new product for Microsoft during the pandemic and her thoughts on the future of remote working
Every channel leader, from seasoned experts to newbies, should conduct regular channel health checks. Use our 18-point checklist to guide you.
Create opportunities by evolving cloud service offerings. The Spur Group can advance your market position with expert channel management strategies.
The Spur Group's Richard Flynn gives three tips for how to lead the way with your partners as they make the cloud transition.
The Spur Group channel expert Richard Flynn outlines how you can use data-driven insights to define your channel partner management strategy.
Sharing a personal story can work in your favor or it can be a mistake. Here’s why it can either be a success or a failure.
Find out how to use precise and accurate language to improve your presentation quality … and leave those muddied messages at home.
Planning in-person events in a post-pandemic world is not easy. Find out the 3 top ways to plan for a smooth and successful event in 2021 and beyond.
The existing sales effectiveness model is undergoing a transformation. Learn what's happened and the 5 steps to take to adjust your strategy for success.
Communicating with executives can be tricky. Leave a good impression with them by using these four responses in your next tough conversation.
Leadership blog posts can potentially gain more traffic than an official press release. We have eight do’s and don’ts to help you craft a compelling post.
Hybrid events are here to stay as a perfect middle ground between virtual and in person. Read more to find out how to adapt from live events.
Start your business operations on the right foot using The Spur Group's six step guide to effective strategic planning.
Channel incentives can make the difference in a partner program. Find out the 7 main channel partner incentives and which one is best for your business.
An effective and efficient go-to-market strategy is critical to create and maintain market leadership. Find out how The Spur Group can help you get there.
Your channel management is one of the core pillars of any go-to-market effort. Learn about the disciplines that can produce remarkable results.
Successfully managing your business operations can be tricky. The Spur Group outlines key elements needed in this first article of a 5-part series.
How do you plan a successful project from start to finish? Here are some of our best practices developed from years of effective strategic planning.
Which project management method should you use on your next initiative? Here are some different options with tips on when or where to use each approach.
How do you ensure effective project execution? This specific approach will help you meet expectations, establish accountability and emphasize transparency.
How do you establish yourself as an authority, an insider, who is operating from within the same context as your audience? Read more to find out.
We've all been to an event without a purpose. In this blog, we explore how you can avoid that by defining clear objectives and setting your own goal posts
Discover how we assisted Microsoft in making remote learning resources for the education sector to adapt to remote learning during the COVID-19 pandemic.
The Spur Group has been acquired by Reply, strengthening Reply’s presence in North America as a leader in strategic business and go-to-market consulting.
The Spur Group's Workplace Wellness Bot can help you better support and accommodate your employees, leading to happier and more engaged team members.
Using data to make decisions is no longer optional in business. Find out how to cultivate a data-driven culture at your organization.
Maintaining a strong channel requires vast knowledge and skill. Learn how to with The Spur Group’s channel marketing and partner planning expertise.
Partners can have a major impact on your bottom line. Find out how to build your own approach to channel partners with our guide to the partner experience.
Learn more about the four key communication techniques to leading and participating in effective business conversations, from The Spur Group.
Find out why we at The Spur Group hire for potential over pedigree. Learn more about our methodology and lessons we've learned about recruiting.
Why partner scoring is essential for effective partner performance management. Learn how you can use existing data to drive better partner scoring.
Is your annual partner satisfaction survey not giving you meaningful results? Find out how to structure this year's survey to learn useful information.
Difficult executive communications can be intimidating. Try these five tips for the confidence to tackle any tough conversation with other leaders.
The Spur Group's Luke Gordon identifies the seven steps companies should take to build a better program with cloud partners.
The Spur Group's Kate Caday reveals what the best channel partner programs have in common. Read more to evaluate whether your program needs an update.
Driving alignment across its executives, discover how we helped Snowflake transform its reseller partner program as the company rapidly grows and expands.
We supported a tech leader with its go-to-market launch for an online cloud training program. Learn how we helped execute the program from start to finish.
We helped Microsoft conceptualize a new industry convergence between retail and health. Discover how we created an actionable plan from an abstract idea.
Hiring a team of data scientists can be difficult and expensive. Learn four ways to bring data science into your organization without going over budget.
While there isn’t a secret recipe to drive usage of your partner software, focusing on these 6 areas can help align your partners with your partner portal
A meaningful corporate presentation can build strong professional relationships, increase credibility, and grow your presence as an industry leader.
How do you break through the chaos of event planning to focus on what matters most? Our experts share helpful tips for managing corporate event strategy.
Qlik wanted to upgrade its partner program beyond a reseller approach. Discover the steps we took to modernize the company's partner program.
Your messaging framework is critical to your brand strategy. Here are three reasons consultants can add value to your next messaging framework project.
How do you write a compelling customer success story that will turn a prospect into a customer? Learn our five best practices for writing client stories.
During a pandemic, we helped a start-up plan its first company event for leadership. Here's how we aligned our client’s team on the event's objectives.
Target-informed messaging (TIM) helps sell a product or solution to more than one audience at a time. Here's how to start creating effective TIM.
We helped a startup drive success through governance. Discover how we created two organizational resources to help our client meet its strategic goals.
Find out how we helped Sunrise Technology launch its new retail technology that transformed the retail experience for Kroger shoppers.
The channel partner experience is a critical component of your partner program. Discover how to build a robust experience with our guide and assessment.
Incorporating persona development and customer journey mapping, here's how we helped a global tech manufacturing company reach a broader set of customers.
A tech company wanted to strengthen its vertical marketing strategy. Here's how competitive analysis research strengthened our client's digital presence.