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    Resource Hub

    Our latest thinking on go-to-market issues and strategies.

    Client Story

    Marketing and Partner Expertise Drives Product Launch in New Vertical

    We helped a client facilitate a product launch in a new vertical. With these steps, we established a smooth customer journey for sales prospects.

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    Client Story

    Updated Joint Selling Strategy Increases Revenue

    We used a joint selling strategy to help our client unify processes supported by centralized resources. Here's how we increased their revenue growth.

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    Client Story

    How Microsoft Launched The First Ever AI Business School

    Using project management and AI strategy development, here’s how The Spur Group's expertise helped Microsoft launch the first-ever AI Business School.

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    Blog Post

    6 Must Do's When Launching a Product Through the Channel

    The Spur Group's Allison Strother defines the 6 things every product manager should do when they're launching a product through their partner channel.

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    Blog Post

    The Six Traits That Make an Effective Chief Channel Officer

    Maintaining a strong channel requires vast knowledge and skill. Learn how to with The Spur Group’s channel marketing and partner planning expertise.

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    Blog Post

    4 Communications Techniques for Effective Conversations

    Learn more about the four key communication techniques to leading and participating in effective business conversations, from The Spur Group.

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    Client Story

    Synthetic Data Improves Microsoft’s Next-Gen Conversational AI Engine

    Learn how we helped Microsoft achieve better modeling through synthetic data production resulting in an evolving, scalable conversational AI engine.

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    Blog Post

    3 Fundamentals Of Effective Strategic Initiatives

    The 3 steps to successful initiative execution are discipline, transparency, and efficiency. We break these down and show you how to apply them.

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    Client Story

    Sales Enablement Boosts Revenue And Strengthens Customer Relationships

    We developed a sales enablement strategy for a real estate information technology company. These three assets ultimately helped our client grow revenue.

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    Transforming your go-to-market efforts starts here

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    Blog Post

    Nourish Your Professional Event With Snackable Content

    When planning your next event, let go of the “longer is better” model and try snackable content instead. Find out how experts use snackable content.

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    Client Story

    Sales Go-To-Market Strategy Unifies Teams And Grows Pipeline

    We created a program for Microsoft that strengthened its sales go-to-market strategy. Here's how it led to a sales pipeline impact of $310 million.

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    Blog Post

    5 Keys To Robust Data Analysis

    Data analysis can be intimidating. Performing these five actions will make your data easier to comprehend and relevant to any problem you are solving.

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    Client Story

    Partner Program Optimization Builds Competitive Advantage

    Find out how we collaborated with a technology company to optimize its partner program and build a competitive advantage in the marketplace.

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    Blog Post

    How to Get More From Your Annual Partner Satisfaction Survey

    Is your annual partner satisfaction survey not giving you meaningful results? Find out how to structure this year's survey to learn useful information.

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    Blog Post

    The 6 Essential Elements of a Channel Playbook

    Don't invest in channel resources and then fail to implement them correctly. With a go-to-market channel playbook, you'll be generating results in no time.

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    Client Story

    New Planning Process Enhances Product Group’s Go-To-Market Approach

    We helped our client streamline its rhythm of business and go-to-market approach, and increased efficiency through adopting this specific process.

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    Client Story

    Google Improves Channel Partner Onboarding And Accelerates Revenue

    Learn how The Spur Group helped Google develop a new channel partner onboarding process using targeted content to address multiple stakeholders.

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    Blog Post

    Can you improve total sales without increasing OPEX?

    Learn how to increase sales numbers while being strategic about sales operating expenses (OPEX), in order to provide a real ROI on sales expenses.

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    Blog Post

    Does your sales enablement content need a refresh?

    With limited and time resources, how you can be efficient when creating and updating sales enablement content that drives results.

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    Blog Post

    8 Partnership Tips from a Channel Leader

    Channels provide incredible value, but it's often hard to articulate without a plan. Check out these 8 tips from a channel leader on how to make it work.

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    Blog Post

    What is a Good Go-To-Market Strategy?

    What is a good go-to-market strategy? It's not always easy to pick one out of the noise. The experts at The Spur Group guide you through the process.

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    Client Story

    New Partner Incentive Program Drives Channel Performance

    Learn how we used a three-part approach to build a partner incentive program for a large technology client, improving incentive ROI and revenue growth.

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    Client Story

    NetApp Uses Scoring Model to Strengthen Partner Performance and Value

    We helped a client streamline partner management while growing the overall partner revenues through creating a new scoring engine. Here's how we did it.

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    Blog Post

    3 Superpowers of Effective Leaders

    The Spur Group talks about the 3 leadership styles of executives and how to use them to your advantage.

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    Blog Post

    How Our Client Is Re-Imagining The In-Store Retail Experience

    The Spur Group helped Sunrise Technology LLC develop a GTM strategy and collateral for the company's new retail technology for Kroger and other retailers.

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    Blog Post

    3 Rules To Avoid The 80/20 Trap In Partner Performance

    These three proven methods can improve partner performance beyond the 80/20 ratio, boosting returns and reducing over-investment in individual partners.

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    Blog Post

    How to Design a Dashboard That’s Useful and Actionable

    Before you design a dashboard for your business, allocate time for pre-planning. Find out the important decisions to make before you start any analysis.

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    Client Story

    Go-To-Market Messaging Transforms Sales Approach for Education Sector

    Our experts helped a technology company launch a sales campaign in the higher education sector. Here's how we created the go-to-market messaging framework.

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    Client Story

    Channel Sales Enablement Strategy Accelerates Revenue

    We created a new set of partner readiness materials for our client's channel sales enablement strategy, resulting in increased engagement and sales.

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    Blog Post

    Synthetic Data: The Disruptive Force Behind Machine Learning

    Learn about synthetic data, why it's important, how companies are using synthetic data drive value, and how to incorporate this data into your business.

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    Blog Post

    How To Use Partner Enablement to Fuel A Successful Channel

    Partner enablement is a critical step for channel success. Find out how to best motivate your partners to work toward your strategic channel goals.

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    Blog Post

    3 common reasons your business is stuck in neutral

    Sales transformation expert Steve White identifies the root problems with flat revenue growth in sales organizations through 3 key business components.

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    Blog Post

    Make Your Event Memorable

    The Spur Group's CEO Randy Karr shares his secret to using emotions in presentations and events to leave attendees with a positive and lasting impression.

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    Client Story

    Compensation Model Aligns Channel And Sales Teams

    We helped a client streamline the way it leverages its partners. Here's how we built a partner planning and compensation model that grew company revenue.

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    Blog Post

    Top 5 Pillars To Pulling Off A Successful Event

    There are many ways an event can not live up to expectations. Find out the five key pillars to making sure your next event is remarkable.

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    Drive sustainable results with a holistic, human approach to organizational change.

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    Client Story

    Product Transition Plan Minimizes Disruption and Increases Adoption

    We helped a client adapt its marketing approach for a product transition plan. Learn how we aligned stakeholders, gained executive approval.

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    Blog Post

    How to Drive Impact with Channel Capacity Planning

    Channel management is guiding customer wins, channel sales, and market coverage. We've distilled down the channel capacity planning process for you.

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    Client Story

    Communications Strategy Framework Showcases Product Portfolio Value

    Here's how we helped a client develop a communications strategy framework, break through siloed groups and garner executive buy-in.

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    Client Story

    Data Automation Transforms Reporting and Sharpens Decision Making

    Here's how we helped a client develop a communications strategy framework, break through siloed groups and garner executive buy-in.

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    Blog Post

    Why We Hire For Potential Over Pedigree

    Why we at The Spur Group value potential over pedigree when hiring staff. Learn more about our methodology and lessons we've learned about recruiting.

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    Blog Post

    Understanding Project Management As A Service

    Learn how project management as a service can benefit your business from business expert Chris McCall, from The Spur Group.

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    Client Story

    Streamlined Project Management Drives Operational Efficiency

    We helped increase transparency into a software company's budget accuracy. Learn how strengthened team communication led to operational efficiency.

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    Blog Post

    How a Channel Partner Recruitment Strategy Closes the Deal

    Why having an effective channel partner recruitment strategy will help you tailor your message and close the deal in your partner recruitment.

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    Client Story

    Emerging Metrics Help Top Cloud Provider’s Teams Increase Sales

    Using your data the right way can make all the difference. Learn how we helped a top cloud provider build a sales intelligence model that increased sales.

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    Blog Post

    5 Ways to Effectively Manage Your Channel Team

    Do you have a knowledge gap on your channel team? Check out the 5 stages of execution excellence that'll push your org to operate more efficiently.

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    Client Story

    Automated Bot Improves Performance, Cost, and Employee Wellness

    Learn about how we created a customizable automated bot to reduce budget, optimize performance, ensure accuracy, and improve employee wellness.

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    Blog Post

    Growing A Cloud Partner Ecosystem

    The Spur Group shares advice on how to discover what it takes to attract and support partners as they develop a cloud partner ecosystem.

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    Blog Post

    5 Key Benefits Business Intelligence Provides Your Organization

    Incorporating Business Intelligence allows you to collect and transform data into insightful, actionable information to benefit operations.

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    Blog Post

    How Great Channel Leaders Unlock Powerful Revenue Acceleration

    How channel leaders can drive channel revenue acceleration with five important steps related to strategy, incentives, coverage, and costs.

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    Transforming your go-to-market efforts starts here

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    Blog Post

    Don’t Sell a Brand, Sell a Promise

    The difference between features and benefits is crucial in successful marketing. Expert Randy Karr shows you the distinction and how it can help you.

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    Blog Post

    Our 5-Step Solution for Your Partner Recruitment Woes

    The right approach to partner recruitment can make the difference between success and failure. Our 5-step solution will help you get on track.

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    Blog Post

    2 Words To Remove From Your Business Vocabulary: Part 1

    The Spur Group outlines why you need to remove the words 'busy' and 'can't' from your business vocabulary and how that can help you stay organized.

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    Blog Post

    5 Reasons Why PERC Partner Scoring Gives You an Advantage

    Find out how PERC partner scoring gives you five advantages that will improve your channel ecosystem and promote revenue acceleration.

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    Blog Post

    3 Ways to Deliver Real Dashboard Insights to Your Boss

    An insight is an interpretation of data using business knowledge to make an observation. Find out how to uncover and deliver real dashboard insights.

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    Blog Post

    How to build winning channel partner recruitment content

    We break down the audience, order of approach, analogous content, and message positioning needed to boost your channel partner recruitment efforts.

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    Blog Post

    3 Commonly Overlooked Dashboard Questions

    If done right, data dashboards are transformative. Find out how to evaluate the effectiveness of your analysis with three simple dashboard questions.

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    Blog Post

    Using Language To Drive Clarity In Thought in Communication

    In this blog, The Spur Group discusses the importance of an aligned taxonomy within your business to drive clarity in thought in communication.

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    Blog Post

    3 Steps to Recruiting Partners With Data Analysis

    A data-driven channel partner profile makes your recruiting partners easier and more effective. Learn what your channel partner profile should include.

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    Blog Post

    3 Elements That Can Help or Hinder Your Revenue Growth

    A deal with a smaller company can be more beneficial than the same enterprise amount. Learn how to drive revenue growth by balancing your resources.

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    Blog Post

    How Your Partner Business Proposition Gives You An Advantage

    Manage your partner business proposition to gain a market advantage. You can strengthen relationships by understanding your value versus your competition.

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    Blog Post

    5 Success Factors in Change Management Efforts

    While they may seem like basics, your change management efforts can fail if they lack one or more of these five success factors.

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    Blog Post

    5 Common Content Development Pitfalls, And How To Avoid Them

    Learn how to avoid 5 common pitfalls of content development with connected communications expert Allison Strother at The Spur Group.

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    Blog Post

    Spur After Hours: Work Hard, Play Hard

    How we created Spur After Hours, a team dedicated to planning events that encourages our employees to get to know each other in a fun and casual way.

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    Blog Post

    4 Steps Channel Chiefs Need To Hit Revenue Targets

    Discover the 4 steps channel chiefs need to take in order to hit revenue targets.

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    Blog Post

    Boost Your Content By Involving 4 Key Stakeholders

    Drive better content creation by involving the right stakeholders. Find out the four key stakeholders you need to create winning content.

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    Blog Post

    7 Ways to have a Customer-Focused Sales Team During a Crisis

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    Blog Post

    The COVID-19 Revolution

    The Spur Group's Jim Bernado reflects on the impact of COVID-19 on sales, business, and our overall well-being. Find out how we adapt to the new normal.

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    Client Story

    Interactive Walkthrough Increases Sales Opportunities and Reduces Costs

    Learn how we helped a client showcase products through interactive walkthroughs, resulting in overhead cost reduction and increased sales opportunities.

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    Blog Post

    How to Achieve Sustainable Growth With a Partner Journey Map

    Leveraging your partner journey map is essential to your success. Learn the journey's five phases, their roles, and how they depend on each other.

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    Blog Post

    10 Powerful Leadership Lessons Learned From Coaching Kids

    Sports and business have much in common. Check out the 10 leadership lessons our CFO, Chris McCall, learned from coaching soccer teams for his children.

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    Blog Post

    5 Steps to a Killer Messaging Framework That Will Save You

    A great messaging framework is essential to having connected communications. The Spur Group outlines 5 steps you can follow.

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    Blog Post

    3 Steps To Better Operations Design

    Effective business operations design eliminates blockers, saves time and money, and increases productivity. Check out these three steps to get there.

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    Blog Post

    How to Combat the 3 Biggest Content Development Challenges in Tech

    We've worked on hundreds of marketing and communications projects and often see these 3 content development challenges, even on the most talented teams.

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    Blog Post

    How To Better Prepare For The Real Channel Revolution

    If you aren't using detailed partner data to drive your channel management strategy, you are missing the real channel revolution, says expert Richard Flynn

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    Transforming your go-to-market efforts starts here

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    Blog Post

    9 Content Offers That Help You Close The Deal

    Potential customers all need distinct information. Find out which content offers will help you close the deal in each stage of the buyer's cycle.

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    Blog Post

    What Movies Can Teach You About Channel Partner Incentives

    Discover what poor channel partner incentives have in common with failed movies and television shows, from the channel experts at The Spur Group.

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    Blog Post

    When Your Sales Lead Pipeline Is Full – Keep Filling It

    Sales expert Steve White shares his strategy of continuing to reach out to new leads, even when your sales lead pipeline forecasting is positive.

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    Blog Post

    How to Use Channel Incentives to Accelerate Revenue

    Find out how to develop channel incentives to motivate behavior that wouldn’t otherwise happen. The results will positively impact your channel ecosystem.

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    Blog Post

    Prioritizing Care for the Whole Person in the Workplace

    The Spur Group talks about why employee well-being matters and several easy practices that organizations can adopt to show their people they care.

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    Blog Post

    Is Your Channel Incentive Program A Money Pit?

    For many vendors, channel incentives are perhaps the single largest cost line item. Find out how to increase the returns of your channel incentive program

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    Blog Post

    Artifacts of Control Within A Sales Organization

    The Spur Group helps you identify the way to set up a game within a sales organization and use the right incentives to get the results you want.

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    Blog Post

    How to Keep Remote Employees Healthy and Engaged

    How The Spur Group keeps employees healthy and engaged during the COVID-19 crisis, with tips from the company's Chief People Officer Bhavani Murugiah.

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    Blog Post

    Common Weaknesses in a Sales Channel Strategy

    Learn how to accurately forecast your channel ecosystem, using momentum, relationships, and economics, and why it works within your sales channel strategy

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    Blog Post

    A Step-by-Step Approach to Breaking Through Writer's Block

    These three steps for breaking through writer’s block will work for any writing project you might need to tackle, including blogs, speeches, and articles.

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    Blog Post

    5 Guerilla Project Management Techniques

    Five guerilla project management techniques exist for those who realize you can’t do it all. Implementing them will help your team excel.

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    Blog Post

    How to Boost Performance With Balanced Scorecards

    Balanced scorecards can help you measure and drive performance by helping you establish goals and work toward internal alignment.

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    Blog Post

    How to Incorporate Content into Your Channel Planning Process

    We share The Spur Group's 3-step guide to creating content within the channel planning process, which requires focused planning and execution.

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    Blog Post

    A Signal Among Noise: a Data Scientist's Early Thoughts About COVID-19

    One of The Spur Group's data scientists has some early thoughts on how to read and understand COVID-19 news in the spring of 2020.

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    Blog Post

    Establish Your Executives As Thought Leaders

    Successfully speaking at an event depends on thoughtful content with plenty of industry insight, future trends, and analysis. Prepare with these five tips.

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    Blog Post

    Enabling Debates for Effective Decision-Making

    Find out how to organize a structed debate with leadership to make effective business decision, from business expert Chris McCall.

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    Blog Post

    Reflections From Our CEO, Randy Karr

    The Spur Group's CEO, Randy Karr shares why we are one of the best places to work and what makes Spur's culture challenging and equally rewarding.

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    Blog Post

    What Pro-Bono Consulting Can Teach You About Service

    The Spur Group aims to make an impact in our community. Take a look at our first pro bono project with the fantastic nonprofit Keys for Change in Seattle

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    Blog Post

    Being Business Forward Prepared Us For this Pandemic

    The Spur Group's CEO Randy Karr outlines some of the operating principles that have allowed us to transition quickly to respond to the COVID-19 pandemic.

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    Transforming your go-to-market efforts starts here

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    Blog Post

    Business in the 2020s: How Humanistic Capitalism Will Change the World

    The Spur Group's CEO Randy Karr outlines three key focus areas that will guide how businesses define success in the coming decade.

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    Blog Post

    Taking Advantage Of The New Go-to-Market Sales Strategy

    Having a superior product isn't enough to keep a market advantage. Find out how a go-to-market sales strategy will lead to lasting success.

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    Blog Post

    Five Reasons Working at The Spur Group Can Lead to a Promising Career

    To be a successful business, you need a dedicated team committed to your company and your customers. Contact The Spur Group to learn more.

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    Blog Post

    Why Community Service and Giving Are a Core Part of The Spur Group

    The Spur Group is constantly driven to make a positive impact by helping others. Here are the three ways we give back to increase nonprofit capacity.

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    Blog Post

    How To Get Great Revenue Acceleration In Today's Tech Climate

    Maintaining a market advantage is tough. Richard Flynn explains why it's increasingly difficult to achieve revenue acceleration with products and services.

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    Blog Post

    Is Your Channel Incentive Program A Money Pit?

    For many vendors, channel incentives are perhaps the single largest cost line item. Find out how to increase the returns of your channel incentive program

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    Blog Post

    What Movies Can Teach You About Channel Partner Incentives

    Discover what poor channel partner incentives have in common with failed movies and television shows, from the channel experts at The Spur Group.

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    Client Story

    Digital Asset Tracker Unifies Azure Marketing Portfolio

    Azure IoT wanted us to help organize a large number of marketing assets. Find out how we created a digital asset tracker that streamlined its content.

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    Blog Post

    Key Decision: Investments in Channel Management Tools and Models

    Channel management is about economics and requires an investment model for success. Learn how to approach the problem with channel management tools.

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    Blog Post

    Channel Planning Is More Than Just A Good Algorithm

    Senior Principal at The Spur Group Richard Flynn explains how to improve your channel planning with a better approach to big data.

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    Blog Post

    Make an Impact: Know Your Channel Partner Health Index

    Ensure your channel efforts are paying off by following our 18-point model for reviewing, analyzing and benchmarking your channel partner health.

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    Assess your go-to-market strengths

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    Client Story

    Effective Sales Playbook Strengthens Cohesity's Partner Relationships

    We helped Cohesity build a repeatable sales playbook. Learn how we strengthened our client's partner relationships and grew company revenue.

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    Blog Post

    Make an Impact: Know Your Channel Partner Health Index

    Ensure your channel efforts are paying off by following our 18-point model for reviewing, analyzing and benchmarking your channel partner health.

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    Blog Post

    The 18-Point Checklist for Assessing Your Channel Health

    Every channel leader, from seasoned experts to newbies, should conduct regular channel health checks. Use our 18-point checklist to guide you.

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    Blog Post

    How to Get Started on Adding Cloud to Your Revenue Mix

    Create opportunities by evolving cloud service offerings. The Spur Group can advance your market position with expert channel management strategies.

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    Blog Post

    How to Lead Your Partners Into a Cloud Transition

    The Spur Group's Richard Flynn gives three tips for how to lead the way with your partners as they make the cloud transition.

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    Blog Post

    Use Data To Define Your Channel Partner Management Strategy

    The Spur Group channel expert Richard Flynn outlines how you can use data-driven insights to define your channel partner management strategy.

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    Blog Post

    The Big Reveal: The Power of a Personal Story

    Sharing a personal story can work in your favor or it can be a mistake. Here’s why it can either be a success or a failure.

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    Blog Post

    Say What You Mean: How to Clean Up Your Presentation’s Language

    Find out how to use precise and accurate language to improve your presentation quality … and leave those muddied messages at home.

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    Blog Post

    Hosting in-person events in 2021? Here are 3 ways to plan for success

    Planning in-person events in a post-pandemic world is not easy. Find out the 3 top ways to plan for a smooth and successful event in 2021 and beyond.

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    Blog Post

    Sales Effectiveness: Your Customers Have Changed, Now It’s Your Turn

    The existing sales effectiveness model is undergoing a transformation. Learn what's happened and the 5 steps to take to adjust your strategy for success.

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    Blog Post

    4 Answers That Will Impress a Business Executive

    Communicating with executives can be tricky. Leave a good impression with them by using these four responses in your next tough conversation.

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    Blog Post

    8 Do’s and Don’ts for Leadership Blog Posts

    Leadership blog posts can potentially gain more traffic than an official press release. We have eight do’s and don’ts to help you craft a compelling post.

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    Transforming your go-to-market efforts starts here

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    Blog Post

    Keep In Mind These 8 Tips When Shifting From Live to Hybrid Events

    Hybrid events are here to stay as a perfect middle ground between virtual and in person. Read more to find out how to adapt from live events.

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    Blog Post

    6 Elements of Effective Strategic Planning

    Start your business operations on the right foot using The Spur Group's six step guide to effective strategic planning.

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    Blog Post

    7 Examples of Partner Incentives With a Proven Positive ROI

    Channel incentives can make the difference in a partner program. Find out the 7 main channel partner incentives and which one is best for your business.

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    Blog Post

    6 Disciplines of Successful Channel Management

    Your channel management is one of the core pillars of any go-to-market effort. Learn about the disciplines that can produce remarkable results.

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    Drive sustainable results with a holistic, human approach to organizational change.

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