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Resource Hub

Our latest thinking on go-to-market issues and strategies.

Client Story

Updated Joint Selling Strategy Increases Revenue

We used a joint selling strategy to help our client unify processes supported by centralized resources. Here's how we increased their revenue growth.

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Client Story

How Microsoft Launched The First Ever AI Business School

Using project management and AI strategy development, here’s how The Spur Group's expertise helped Microsoft launch the first-ever AI Business School.

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Blog Post

6 Must Do's When Launching a Product Through the Channel

The Spur Group's Allison Strother defines the 6 things every product manager should do when they're launching a product through their partner channel.

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Blog Post

The Six Traits That Make an Effective Chief Channel Officer

Maintaining a strong channel requires vast knowledge and skill. Learn how to with The Spur Group’s channel marketing and partner planning expertise.

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Blog Post

4 Communications Techniques for Effective Conversations

Learn more about the four key communication techniques to leading and participating in effective business conversations, from The Spur Group.

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Client Story

Synthetic Data Improves Microsoft’s Next-Gen Conversational AI Engine

Learn how we helped Microsoft achieve better modeling through synthetic data production resulting in an evolving, scalable conversational AI engine.

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Blog Post

3 Fundamentals Of Effective Initiative Execution

The 3 steps to successful initiative execution are discipline, transparency, and efficiency. We break these down and show you how to apply them.

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Client Story

Sales Enablement Boosts Revenue And Strengthens Customer Relationships

We developed a sales enablement strategy for a real estate information technology company. These three assets ultimately helped our client grow revenue.

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Blog Post

6 Elements of Effective Strategic Planning

Start your business operations on the right foot using The Spur Group's six step guide to effective strategic planning.

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Client Story

Sales Go-To-Market Strategy Unifies Teams And Grows Pipeline

We created a program for Microsoft that strengthened its sales go-to-market strategy. Here's how it led to a sales pipeline impact of $310 million.

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Blog Post

5 Keys To Robust Data Analysis

Data analysis can be intimidating. Performing these five actions will make your data easier to comprehend and relevant to any problem you are solving.

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Client Story

Partner Program Optimization Builds Competitive Advantage

Find out how we collaborated with a technology company to optimize its partner program and build a competitive advantage in the marketplace.

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Blog Post

How to Get More From Your Annual Partner Satisfaction Survey

Is your annual partner satisfaction survey not giving you meaningful results? Find out how to structure this year's survey to learn useful information.

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Blog Post

The 6 Essential Elements of a Channel Playbook

Don't invest in channel resources and then fail to implement them correctly. With a go-to-market channel playbook, you'll be generating results in no time.

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Client Story

New Planning Process Enhances Product Group’s Go-To-Market Approach

We helped our client streamline its rhythm of business and go-to-market approach, and increased efficiency through adopting this specific process.

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Client Story

Google Improves Channel Partner Onboarding And Accelerates Revenue

Learn how The Spur Group helped Google develop a new channel partner onboarding process using targeted content to address multiple stakeholders.

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Blog Post

Can you improve total sales without increasing OPEX?

Learn how to increase sales numbers while being strategic about sales operating expenses (OPEX), in order to provide a real ROI on sales expenses.

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Blog Post

Does your sales enablement content need a refresh?

With limited and time resources, how you can be efficient when creating and updating sales enablement content that drives results.

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Blog Post

8 Partnership Tips from a Channel Leader

Channels provide incredible value, but it's often hard to articulate without a plan. Check out these 8 tips from a channel leader on how to make it work.

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Blog Post

What is a Good Go-To-Market Strategy?

What is a good go-to-market strategy? It's not always easy to pick one out of the noise. The experts at The Spur Group guide you through the process.

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Client Story

New Partner Incentive Program Drives Channel Performance

Learn how we used a three-part approach to build a partner incentive program for a large technology client, improving incentive ROI and revenue growth.

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Client Story

NetApp Uses Scoring Model to Strengthen Partner Performance and Value

We helped a client streamline partner management while growing the overall partner revenues through creating a new scoring engine. Here's how we did it.

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Blog Post

3 Superpowers of Effective Leaders

The Spur Group talks about the 3 leadership styles of executives and how to use them to your advantage.

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Blog Post

How Our Client Is Re-Imagining The In-Store Retail Experience

The Spur Group helped Sunrise Technology LLC develop a GTM strategy and collateral for the company's new retail technology for Kroger and other retailers.

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Blog Post

3 Rules To Avoid The 80/20 Trap In Partner Performance

These three proven methods can improve partner performance beyond the 80/20 ratio, boosting returns and reducing over-investment in individual partners.

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Blog Post

How to Design a Dashboard That’s Useful and Actionable

Before you design a dashboard for your business, allocate time for pre-planning. Find out the important decisions to make before you start any analysis.

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Client Story

Go-To-Market Messaging Transforms Sales Approach for Education Sector

Our experts helped a technology company launch a sales campaign in the higher education sector. Here's how we created the go-to-market messaging framework.

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Client Story

Channel Sales Enablement Strategy Accelerates Revenue

We created a new set of partner readiness materials for our client's channel sales enablement strategy, resulting in increased engagement and sales.

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Blog Post

Synthetic Data: The Disruptive Force Behind Machine Learning

Learn about synthetic data, why it's important, how companies are using synthetic data drive value, and how to incorporate this data into your business.

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Blog Post

How To Use Partner Enablement to Fuel A Successful Channel

Partner enablement is a critical step for channel success. Find out how to best motivate your partners to work toward your strategic channel goals.

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Blog Post

3 common reasons your business is stuck in neutral

Sales transformation expert Steve White identifies the root problems with flat revenue growth in sales organizations through 3 key business components.

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Blog Post

Make Your Event Memorable

The Spur Group's CEO Randy Karr shares his secret to using emotions in presentations and events to leave attendees with a positive and lasting impression.

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Client Story

Compensation Model Aligns Channel And Sales Teams

We helped a client streamline the way it leverages its partners. Here's how we built a partner planning and compensation model that grew company revenue.

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Blog Post

Top 5 Pillars To Pulling Off A Successful Event

There are many ways an event can not live up to expectations. Find out the five key pillars to making sure your next event is remarkable.

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Drive sustainable results with a holistic, human approach to organizational change.

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Client Story

Product Transition Plan Minimizes Disruption and Increases Adoption

We helped a client adapt its marketing approach for a product transition plan. Learn how we aligned stakeholders, gained executive approval.

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Blog Post

How to Drive Impact with Channel Capacity Planning

Channel management is guiding customer wins, channel sales, and market coverage. We've distilled down the channel capacity planning process for you.

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Client Story

Communications Strategy Framework Showcases Product Portfolio Value

Here's how we helped a client develop a communications strategy framework, break through siloed groups and garner executive buy-in.

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Client Story

Data Automation Transforms Reporting and Sharpens Decision Making

Here's how we helped a client develop a communications strategy framework, break through siloed groups and garner executive buy-in.

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Blog Post

Why We Hire For Potential Over Pedigree

Why we at The Spur Group value potential over pedigree when hiring staff. Learn more about our methodology and lessons we've learned about recruiting.

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Blog Post

Understanding Project Management As A Service

Learn how project management as a service can benefit your business from business expert Chris McCall, from The Spur Group.

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Client Story

Streamlined Project Management Drives Operational Efficiency

We helped increase transparency into a software company's budget accuracy. Learn how strengthened team communication led to operational efficiency.

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Blog Post

How a Channel Partner Recruitment Strategy Closes the Deal

Why having an effective channel partner recruitment strategy will help you tailor your message and close the deal in your partner recruitment.

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Client Story

Emerging Metrics Help Top Cloud Provider’s Teams Increase Sales

Using your data the right way can make all the difference. Learn how we helped a top cloud provider build a sales intelligence model that increased sales.

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Blog Post

A Tested Perspective On Successful Business Planning (Part 1)

Don't let your strategic planning fail. Know what to consider before you walk into a board for decision driven conversations.

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Client Story

Automated Bot Improves Performance, Cost, and Employee Wellness

Learn about how we created a customizable automated bot to reduce budget, optimize performance, ensure accuracy, and improve employee wellness.

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Blog Post

Growing A Cloud Partner Ecosystem

The Spur Group shares advice on how to discover what it takes to attract and support partners as they develop a cloud partner ecosystem.

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Blog Post

5 Key Benefits Business Intelligence Provides Your Organization

Incorporating Business Intelligence allows you to collect and transform data into insightful, actionable information to benefit operations.

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Blog Post

How Great Channel Leaders Unlock Powerful Revenue Acceleration

How channel leaders can drive channel revenue acceleration with five important steps related to strategy, incentives, coverage, and costs.

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Blog Post

Don’t Sell a Brand, Sell a Promise

The difference between features and benefits is crucial in successful marketing. Expert Randy Karr shows you the distinction and how it can help you.

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Blog Post

Our 5-Step Solution for Your Partner Recruitment Woes

The right approach to partner recruitment can make the difference between success and failure. Our 5-step solution will help you get on track.

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Blog Post

2 Words To Remove From Your Business Vocabulary: Part 1

The Spur Group outlines why you need to remove the words 'busy' and 'can't' from your business vocabulary and how that can help you stay organized.

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Blog Post

5 Reasons Why PERC Partner Scoring Gives You an Advantage

Find out how PERC partner scoring gives you five advantages that will improve your channel ecosystem and promote revenue acceleration.

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Blog Post

3 Ways to Deliver Real Dashboard Insights to Your Boss

An insight is an interpretation of data using business knowledge to make an observation. Find out how to uncover and deliver real dashboard insights.

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Blog Post

How to build winning channel partner recruitment content

We break down the audience, order of approach, analogous content, and message positioning needed to boost your channel partner recruitment efforts.

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Blog Post

3 Commonly Overlooked Dashboard Questions

If done right, data dashboards are transformative. Find out how to evaluate the effectiveness of your analysis with three simple dashboard questions.

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Blog Post

Using Language To Drive Clarity In Thought in Communication

In this blog, The Spur Group discusses the importance of an aligned taxonomy within your business to drive clarity in thought in communication.

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Blog Post

3 Steps to Recruiting Partners With Data Analysis

A data-driven channel partner profile makes your recruiting partners easier and more effective. Learn what your channel partner profile should include.

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Blog Post

3 Elements That Can Help or Hinder Your Revenue Growth

A deal with a smaller company can be more beneficial than the same enterprise amount. Learn how to drive revenue growth by balancing your resources.

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Blog Post

How Your Partner Business Proposition Gives You An Advantage

Manage your partner business proposition to gain a market advantage. You can strengthen relationships by understanding your value versus your competition.

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Blog Post

5 Success Factors in Change Management Efforts

While they may seem like basics, your change management efforts can fail if they lack one or more of these five success factors.

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Blog Post

5 Common Content Development Pitfalls, And How To Avoid Them

Learn how to avoid 5 common pitfalls of content development with connected communications expert Allison Strother at The Spur Group.

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Blog Post

Spur After Hours: Work Hard, Play Hard

How we created Spur After Hours, a team dedicated to planning events that encourages our employees to get to know each other in a fun and casual way.

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Blog Post

4 Steps Channel Chiefs Need To Hit Revenue Targets

Discover the 4 steps channel chiefs need to take in order to hit revenue targets.

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Blog Post

Boost Your Content By Involving 4 Key Stakeholders

Drive better content creation by involving the right stakeholders. Find out the four key stakeholders you need to create winning content.

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Blog Post

7 Ways to have a Customer-Focused Sales Team During a Crisis

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Blog Post

The COVID-19 Revolution

The Spur Group's Jim Bernado reflects on the impact of COVID-19 on sales, business, and our overall well-being. Find out how we adapt to the new normal.

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Blog Post

The Ultimate Guide to Successful Business Operations

Successfully running your business operations can be tricky. The Spur Group outlines key elements needed in this first article of a 5-part series.

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Blog Post

How to Achieve Sustainable Growth With a Partner Journey Map

Leveraging your partner journey map is essential to your success. Learn the journey's five phases, their roles, and how they depend on each other.

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Blog Post

10 Powerful Leadership Lessons Learned From Coaching Kids

Sports and business have much in common. Check out the 10 leadership lessons our CFO, Chris McCall, learned from coaching soccer teams for his children.

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Blog Post

5 Steps to a Killer Messaging Framework That Will Save You

A great messaging framework is essential to having connected communications. The Spur Group outlines 5 steps you can follow.

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Blog Post

3 Steps To Better Operations Design

Effective business operations design eliminates blockers, saves time and money, and increases productivity. Check out these three steps to get there.

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Blog Post

7 Examples of Partner Incentives With a Proven Positive ROI

Channel incentives can make all the difference in a partner program. Find out the seven main channel incentives and which one is best for your business.

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Blog Post

How to Combat the 3 Biggest Content Development Challenges in Tech

We've worked on hundreds of marketing and communications projects and often see these 3 content development challenges, even on the most talented teams.

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Blog Post

How To Better Prepare For The Real Channel Revolution

If you aren't using detailed partner data to drive your channel management strategy, you are missing the real channel revolution, says expert Richard Flynn

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Transforming your go-to-market efforts starts here

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Blog Post

9 Content Offers That Help You Close The Deal

Potential customers all need distinct information. Find out which content offers will help you close the deal in each stage of the buyer's cycle.

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Blog Post

A Tested Perspective On Successful Business Planning (Part 2)

Learn to alleviate the burden of annual strategy events. Know what to consider before you walk into a board for decision driven conversations.

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Blog Post

When Your Sales Lead Pipeline Is Full – Keep Filling It

Sales expert Steve White shares his strategy of continuing to reach out to new leads, even when your sales lead pipeline forecasting is positive.

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Client Story

The Spur Group | NetApp Uses Scoring Model To Strengthen Partner Performance And Value

We helped a client streamline partner management while growing the overall partner revenues through creating a new scoring engine. Here's how we did it.

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Blog Post

Prioritizing Care for the Whole Person in the Workplace

The Spur Group talks about why employee well-being matters and several easy practices that organizations can adopt to show their people they care.

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Blog Post

A Tested Perspective On Successful Business Planning (Part 3)

Business expert at The Spur Group Chris McCall discusses the 7 key decisions you need to make during your strategic business planning process.

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Blog Post

Artifacts of Control Within A Sales Organization

The Spur Group helps you identify the way to set up a game within a sales organization and use the right incentives to get the results you want.

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Drive sustainable results with a holistic, human approach to organizational change.

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