Resource Hub

Our latest thinking on go-to-market issues and strategies.

How to Achieve Sustainable Growth With a Partner Journey Map

Leveraging your partner journey map is essential to your success. Learn the journey's five phases, their roles, and how they depend on each other.

Featured Guide

Building an Effective Messaging Framework

The Spur Group shares a step-by-step guide to building a high quality messaging framework to better align your teams and provide consistent messaging.

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Featured Blog Post

7 Examples of Partner Incentives With a Proven Positive ROI

Channel incentives can make all the difference in a partner program. Find out the seven main channel incentives and which one is best for your business.

Whitepaper

The 6 Disciplines of Successful Channel Management

Your channel management is one of the core pillars of any go-to-market effort. Learn about the disciplines that can produce remarkable results.

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Video

The Spur Group’s Automated Bot: Workplace Wellness Use Case

The Spur Group's Workplace Wellness Bot can help you better support and accommodate your employees, leading to happier and more engaged team members.

Watch here

Client Story

Updated Joint Selling Strategy Increases Revenue

We used a joint selling strategy to help our client unify processes supported by centralized resources. Here's how we increased their revenue growth.

Client Story

How Microsoft Launched The First Ever AI Business School

Using project management and AI strategy development, here’s how The Spur Group's expertise helped Microsoft launch the first-ever AI Business School.

“I couldn’t have asked for a better business partner and appreciate the strength and expertise they provided us at Microsoft. We had a very successful outcome in large part to The Spur Group’s support and services.”

Jaime Perena

Director, Microsoft AI

Resource Hub

How to Achieve Sustainable Growth With a Partner Journey Map

Building an Effective Messaging Framework

7 Examples of Partner Incentives With a Proven Positive ROI

The 6 Disciplines of Successful Channel Management

The Spur Group’s Automated Bot: Workplace Wellness Use Case

Updated Joint Selling Strategy Increases Revenue

How Microsoft Launched The First Ever AI Business School

“I couldn’t have asked for a better business partner and appreciate the strength and expertise they provided us at Microsoft. We had a very successful outcome in large part to The Spur Group’s support and services.”

6 Must Do's When Launching a Product Through the Channel

The Six Traits That Make an Effective Chief Channel Officer

How to Use Partner Scoring to Increase Channel ROI

4 Communications Techniques for Effective Conversations

Synthetic Data Improves Microsoft’s Next-Gen Conversational AI Engine

The Essential Guide to Partner Planning

3 Fundamentals Of Effective Initiative Execution

Sales Enablement Boosts Revenue And Strengthens Customer Relationships

Transforming your go-to-market efforts starts here

A Guide to the Modern Deal Registration Program

6 Elements of Effective Strategic Planning

Sales Go-To-Market Strategy Unifies Teams And Grows Pipeline

What We Do at The Spur Group

5 Keys To Robust Data Analysis

Partner Program Optimization Builds Competitive Advantage

Spur helped us gain programmatic insight into our partner ecosystem, so we know where and how to invest for the most impact. If you are looking to address a channel challenge, ​ I highly recommend Spur.

How to Get More From Your Annual Partner Satisfaction Survey

How Automation Can Help You Reduce Manual Work

The 6 Essential Elements of a Channel Playbook

Why Your Go-to-Market Strategy Matters

New Planning Process Enhances Product Group’s Go-To-Market Approach

Assess your go-to-market strengths

Google Improves Channel Partner Onboarding And Accelerates Revenue

Why Channel Leaders Need To Think Like Top Sales Leaders

Can you improve total sales without increasing OPEX?

Does your sales enablement content need a refresh?

The 5Cs: How to Drive Impact with Channel Capacity Planning

How an AI Discovery Tool Reduces Document Search and Analysis

The 5 Biggest Challenges in Tech Sales and How to Fix Them

8 Partnership Tips from a Channel Leader

“My experience with Spur has been outstanding. Easily one of the very best vendor experiences I’ve had in my 10 years at Microsoft… it has been a pleasure working with all of them.”

What is a Good Go-To-Market Strategy?

New Partner Incentive Program Drives Channel Performance

Building an Effective Messaging Framework

NetApp Uses Scoring Model to Strengthen Partner Performance and Value

3 Superpowers of Effective Leaders

How Our Client Is Re-Imagining The In-Store Retail Experience

All Things AI Episode 2: The Role of AI and Data in Modern Baseball

3 Rules To Avoid The 80/20 Trap In Partner Performance

How to Design a Dashboard That’s Useful and Actionable

Let's connect on LinkedIn

Go-To-Market Messaging Transforms Sales Approach for Education Sector

Channel Sales Enablement Strategy Accelerates Revenue

Synthetic Data: The Disruptive Force Behind Machine Learning

Tech Giant Increases Market Share Via Go-To-Market Strategy

How To Use Partner Enablement to Fuel A Successful Channel

Diagnose Your Channel Efforts

“Spur’s surge support model gives us the flexibility to focus on business strategy instead of constantly worrying about the day to day execution. It gives our team peace of mind and allows us to see the big picture.”

3 common reasons your business is stuck in neutral

Make Your Event Memorable

Compensation Model Aligns Channel And Sales Teams

All Things AI Episode 1: How AI can change business for the better

Top 5 Pillars To Pulling Off A Successful Event

Drive sustainable results with a holistic, human approach to organizational change.

Product Transition Plan Minimizes Disruption and Increases Adoption

How to Drive Impact with Channel Capacity Planning

Communications Strategy Framework Showcases Product Portfolio Value

Data Automation Transforms Reporting and Sharpens Decision Making

Why We Hire For Potential Over Pedigree

Understanding Project Management As A Service

Streamlined Project Management Drives Operational Efficiency

How a Channel Partner Recruitment Strategy Closes the Deal

“The team was able to provide significant time savings for myself as well as other stakeholders and the process and systems they helped to establish are now being expanded to help capture evidence across multiple teams within Microsoft. “

Emerging Metrics Help Top Cloud Provider’s Teams Increase Sales

A Tested Perspective On Successful Business Planning (Part 1)

Automated Bot Improves Performance, Cost, and Employee Wellness

Growing A Cloud Partner Ecosystem

5 Key Benefits Business Intelligence Provides Your Organization

How Great Channel Leaders Unlock Powerful Revenue Acceleration

Transforming your go-to-market efforts starts here

Don’t Sell a Brand, Sell a Promise

Spur helped us gain programmatic insight into our partner ecosystem, so we know where and how to invest for the most impact. If you are looking to address a channel challenge, I highly recommend Spur.

“Over the course of a difficult project, I have enjoyed their candor, humor and collaboration. For me it has been a great and very successful experience.”