Resource Hub

Our latest thinking on go-to-market issues and strategies.

Hosting in-person events in 2021? Here are 3 ways to plan for success

Planning in-person events in a post-pandemic world is not easy. Find out the 3 top ways to plan for a smooth and successful event in 2021 and beyond.

Featured Blog Post

Keep In Mind These 8 Tips When Shifting From Live to Hybrid Events

Hybrid events are here to stay as a perfect middle ground between virtual and in person. Read more to find out how to adapt from live events.

Featured Blog Post

4 Communications Techniques for Effective Conversations

Learn more about the four key communication techniques to leading and participating in effective business conversations, from The Spur Group.

Client Story

Marketing and Partner Expertise Drives Product Launch in New Vertical

We helped a client facilitate a product launch in a new vertical. With these steps, we established a smooth customer journey for sales prospects.

Video

The Spur Group’s Automated Bot: Workplace Wellness Use Case

The Spur Group's Workplace Wellness Bot can help you better support and accommodate your employees, leading to happier and more engaged team members.

Play

Client Story

Updated Joint Selling Strategy Increases Revenue

We used a joint selling strategy to help our client unify processes supported by centralized resources. Here's how we increased their revenue growth.

Client Story

How Microsoft Launched The First Ever AI Business School

Using project management and AI strategy development, here’s how The Spur Group's expertise helped Microsoft launch the first-ever AI Business School.

“I couldn’t have asked for a better business partner and appreciate the strength and expertise they provided us at Microsoft. We had a very successful outcome in large part to The Spur Group’s support and services.”

Jaime Perena

Director, Microsoft AI

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6 Must Do's When Launching a Product Through the Channel

The Spur Group's Allison Strother defines the 6 things every product manager should do when they're launching a product through their partner channel.

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The Six Traits That Make an Effective Chief Channel Officer

Maintaining a strong channel requires vast knowledge and skill. Learn how to with The Spur Group’s channel marketing and partner planning expertise.

Whitepaper

How to Use Partner Scoring to Increase Channel ROI

Download our partner scoring & performance management whitepaper. Learn how to increase your return by understanding a partner's strengths and weaknesses.

Download here

Blog Post

4 Communications Techniques for Effective Conversations

Learn more about the four key communication techniques to leading and participating in effective business conversations, from The Spur Group.

Client Story

Synthetic Data Improves Microsoft’s Next-Gen Conversational AI Engine

Learn how we helped Microsoft achieve better modeling through synthetic data production resulting in an evolving, scalable conversational AI engine.

Guide

The Essential Guide to Partner Planning

Partner planning is a critical part of your go-to-market strategy. In this article, we explore what are the essential elements of a partner plan.

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Blog Post

3 Fundamentals Of Effective Strategic Initiatives

The 3 steps to successful initiative execution are discipline, transparency, and efficiency. We break these down and show you how to apply them.

Client Story

Sales Enablement Boosts Revenue And Strengthens Customer Relationships

We developed a sales enablement strategy for a real estate information technology company. These three assets ultimately helped our client grow revenue.

Transforming your go-to-market efforts starts here

Guide

A Guide to the Modern Deal Registration Program

In our guide to the modern deal registration program, we highlight the 10 key questions to ask before creating or amending a deal registration program.

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Blog Post

Nourish Your Professional Event With Snackable Content

When planning your next event, let go of the “longer is better” model and try snackable content instead. Find out how experts use snackable content.

Client Story

Sales Go-To-Market Strategy Unifies Teams And Grows Pipeline

We created a program for Microsoft that strengthened its sales go-to-market strategy. Here's how it led to a sales pipeline impact of $310 million.

Video

Channel Chats Episode 4: Channel Technology and the Partner Experience

The Spur Group's CMO, Richard Flynn speaks with managing director Raegan Wilson about channel technology and the partner experience.

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Blog Post

5 Keys To Robust Data Analysis

Data analysis can be intimidating. Performing these five actions will make your data easier to comprehend and relevant to any problem you are solving.

Client Story

Partner Program Optimization Builds Competitive Advantage

Find out how we collaborated with a technology company to optimize its partner program and build a competitive advantage in the marketplace.

Blog Post

How to Get More From Your Annual Partner Satisfaction Survey

Is your annual partner satisfaction survey not giving you meaningful results? Find out how to structure this year's survey to learn useful information.

Video

How Automation Can Help You Reduce Manual Work

Introducing "Ro," our customizable automation tool that can help you do more with less. It lets you reduce time and budget for routine business processes, so you can focus on what really matters.

Play

Blog Post

The 6 Essential Elements of a Channel Playbook

Don't invest in channel resources and then fail to implement them correctly. With a go-to-market channel playbook, you'll be generating results in no time.

Whitepaper

Why Your Go-to-Market Strategy Matters

The Spur Group's Why Your Go-to-Market Strategy Matters whitepaper to assist in maintaining a competitive advantage in your market.

Download here

Client Story

New Planning Process Enhances Product Group’s Go-To-Market Approach

We helped our client streamline its rhythm of business and go-to-market approach, and increased efficiency through adopting this specific process.

Assess your go-to-market strengths

Client Story

Google Improves Channel Partner Onboarding And Accelerates Revenue

Learn how The Spur Group helped Google develop a new channel partner onboarding process using targeted content to address multiple stakeholders.

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Why Channel Leaders Need To Think Like Top Sales Leaders

If you’re concerned about your organization’s channel sales, consider these tips from top sales leaders in technology to get back on the right path.

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Can you improve total sales without increasing OPEX?

Learn how to increase sales numbers while being strategic about sales operating expenses (OPEX), in order to provide a real ROI on sales expenses.

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Does your sales enablement content need a refresh?

With limited and time resources, how you can be efficient when creating and updating sales enablement content that drives results.

Whitepaper

The 5Cs: How to Drive Impact with Channel Capacity Planning

Download whitepaper on Channel Capacity Planning to learn how to manage customer wins, channel sales, and market coverage for effective channel management.

Download here

Video

How an AI Discovery Tool Reduces Document Search and Analysis

Gather better business intelligence using The Spur Group's AI based discovery tool.

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Guide

The 5 Biggest Challenges in Tech Sales and How to Fix Them

We've seen five common challenges within sales organizations at technology companies. Learn what they are and how to fix them with this free download.

Download here

Blog Post

8 Partnership Tips from a Channel Leader

Channels provide incredible value, but it's often hard to articulate without a plan. Check out these 8 tips from a channel leader on how to make it work.

“My experience with Spur has been outstanding. Easily one of the very best vendor experiences I’ve had in my 10 years at Microsoft… it has been a pleasure working with all of them.”

Peter Cooper

Director of Product Marketing, Internet of Things, Microsoft

Blog Post

What is a Good Go-To-Market Strategy?

What is a good go-to-market strategy? It's not always easy to pick one out of the noise. The experts at The Spur Group guide you through the process.

Client Story

New Partner Incentive Program Drives Channel Performance

Learn how we used a three-part approach to build a partner incentive program for a large technology client, improving incentive ROI and revenue growth.

Guide

Building an Effective Messaging Framework

The Spur Group shares a step-by-step guide to building a high quality messaging framework to better align your teams and provide consistent messaging.

Download here

Client Story

NetApp Uses Scoring Model to Strengthen Partner Performance and Value

We helped a client streamline partner management while growing the overall partner revenues through creating a new scoring engine. Here's how we did it.

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3 Superpowers of Effective Leaders

The Spur Group talks about the 3 leadership styles of executives and how to use them to your advantage.

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How Our Client Is Re-Imagining The In-Store Retail Experience

The Spur Group helped Sunrise Technology LLC develop a GTM strategy and collateral for the company's new retail technology for Kroger and other retailers.

Video

All Things AI Episode 2: The Role of AI and Data in Modern Baseball

"How do you take very complex statistical concepts and distill it down into a way that's not condescending, that's easily accessible and understood, by the people who have to take that data and make d...

Watch here

Blog Post

3 Rules To Avoid The 80/20 Trap In Partner Performance

These three proven methods can improve partner performance beyond the 80/20 ratio, boosting returns and reducing over-investment in individual partners.

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How to Design a Dashboard That’s Useful and Actionable

Before you design a dashboard for your business, allocate time for pre-planning. Find out the important decisions to make before you start any analysis.

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Client Story

Go-To-Market Messaging Transforms Sales Approach for Education Sector

Our experts helped a technology company launch a sales campaign in the higher education sector. Here's how we created the go-to-market messaging framework.

Client Story

Channel Sales Enablement Strategy Accelerates Revenue

We created a new set of partner readiness materials for our client's channel sales enablement strategy, resulting in increased engagement and sales.

Blog Post

Synthetic Data: The Disruptive Force Behind Machine Learning

Learn about synthetic data, why it's important, how companies are using synthetic data drive value, and how to incorporate this data into your business.

Client Story

Tech Giant Increases Market Share Via Go-To-Market Strategy

Here's how we turned around a product team's go-to-market strategy. Our teams helped our client reverse losing ground to an aggressive competitor.

Blog Post

How To Use Partner Enablement to Fuel A Successful Channel

Partner enablement is a critical step for channel success. Find out how to best motivate your partners to work toward your strategic channel goals.

Guide

Diagnose Your Channel Efforts

The Spur Group examines the 5 troubles that limit your effective channel management. Learn how to fix these common problems with this free download.

Download here

“Spur’s surge support model gives us the flexibility to focus on business strategy instead of constantly worrying about the day to day execution. It gives our team peace of mind and allows us to see the big picture.”

Ian Brackenbury

Senior Business Program Manager, Microsoft

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3 common reasons your business is stuck in neutral

Sales transformation expert Steve White identifies the root problems with flat revenue growth in sales organizations through 3 key business components.

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Make Your Event Memorable

The Spur Group's CEO Randy Karr shares his secret to using emotions in presentations and events to leave attendees with a positive and lasting impression.

Client Story

Compensation Model Aligns Channel And Sales Teams

We helped a client streamline the way it leverages its partners. Here's how we built a partner planning and compensation model that grew company revenue.

Video

All Things AI Episode 1: How AI can change business for the better

Introducing our series All about AI, where we interview business leaders on topics around artificial intelligence. In this video, Clay Campbell interviews The Spur Group CEO, Randy Karr, on how to bal...

Watch here

Blog Post

Top 5 Pillars To Pulling Off A Successful Event

There are many ways an event can not live up to expectations. Find out the five key pillars to making sure your next event is remarkable.

Drive sustainable results with a holistic, human approach to organizational change.

Client Story

Product Transition Plan Minimizes Disruption and Increases Adoption

We helped a client adapt its marketing approach for a product transition plan. Learn how we aligned stakeholders, gained executive approval.

Blog Post

How to Drive Impact with Channel Capacity Planning

Channel management is guiding customer wins, channel sales, and market coverage. We've distilled down the channel capacity planning process for you.

Client Story

Communications Strategy Framework Showcases Product Portfolio Value

Here's how we helped a client develop a communications strategy framework, break through siloed groups and garner executive buy-in.

Client Story

Data Automation Transforms Reporting and Sharpens Decision Making

Here's how we helped a client develop a communications strategy framework, break through siloed groups and garner executive buy-in.

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Why We Hire For Potential Over Pedigree

Why we at The Spur Group value potential over pedigree when hiring staff. Learn more about our methodology and lessons we've learned about recruiting.

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Understanding Project Management As A Service

Learn how project management as a service can benefit your business from business expert Chris McCall, from The Spur Group.

Client Story

Streamlined Project Management Drives Operational Efficiency

We helped increase transparency into a software company's budget accuracy. Learn how strengthened team communication led to operational efficiency.

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How a Channel Partner Recruitment Strategy Closes the Deal

Why having an effective channel partner recruitment strategy will help you tailor your message and close the deal in your partner recruitment.

“The team was able to provide significant time savings for myself as well as other stakeholders and the process and systems they helped to establish are now being expanded to help capture evidence across multiple teams within Microsoft. “

Heather Doran

Senior Sales Strategy Lead, Inside Sales, Microsoft

Client Story

Emerging Metrics Help Top Cloud Provider’s Teams Increase Sales

Using your data the right way can make all the difference. Learn how we helped a top cloud provider build a sales intelligence model that increased sales.

Blog Post

5 Ways to Effectively Manage Your Channel Team

Do you have a knowledge gap on your channel team? Check out the 5 stages of execution excellence that'll push your org to operate more efficiently.

Client Story

Automated Bot Improves Performance, Cost, and Employee Wellness

Learn about how we created a customizable automated bot to reduce budget, optimize performance, ensure accuracy, and improve employee wellness.

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Growing A Cloud Partner Ecosystem

The Spur Group shares advice on how to discover what it takes to attract and support partners as they develop a cloud partner ecosystem.

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5 Key Benefits Business Intelligence Provides Your Organization

Incorporating Business Intelligence allows you to collect and transform data into insightful, actionable information to benefit operations.

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How Great Channel Leaders Unlock Powerful Revenue Acceleration

How channel leaders can drive channel revenue acceleration with five important steps related to strategy, incentives, coverage, and costs.

Transforming your go-to-market efforts starts here

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Don’t Sell a Brand, Sell a Promise

The difference between features and benefits is crucial in successful marketing. Expert Randy Karr shows you the distinction and how it can help you.

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Our 5-Step Solution for Your Partner Recruitment Woes

The right approach to partner recruitment can make the difference between success and failure. Our 5-step solution will help you get on track.

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2 Words To Remove From Your Business Vocabulary: Part 1

The Spur Group outlines why you need to remove the words 'busy' and 'can't' from your business vocabulary and how that can help you stay organized.

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5 Reasons Why PERC Partner Scoring Gives You an Advantage

Find out how PERC partner scoring gives you five advantages that will improve your channel ecosystem and promote revenue acceleration.

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3 Ways to Deliver Real Dashboard Insights to Your Boss

An insight is an interpretation of data using business knowledge to make an observation. Find out how to uncover and deliver real dashboard insights.

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How to build winning channel partner recruitment content

We break down the audience, order of approach, analogous content, and message positioning needed to boost your channel partner recruitment efforts.

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3 Commonly Overlooked Dashboard Questions

If done right, data dashboards are transformative. Find out how to evaluate the effectiveness of your analysis with three simple dashboard questions.

“Over the course of a difficult project, I have enjoyed their candor, humor and collaboration. For me it has been a great and very successful experience.”

Maarten van Velsen

Director, Go To Market Strategy, Global Channels, NetApp

Client Story

Tech Leader Grows Client Base With Information Sharing and AI

We built an information-sharing process for a tech company. Find out how we used AI to streamline internal communication and improve employee satisfaction.

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Using Language To Drive Clarity In Thought in Communication

In this blog, The Spur Group discusses the importance of an aligned taxonomy within your business to drive clarity in thought in communication.

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3 Steps to Recruiting Partners With Data Analysis

A data-driven channel partner profile makes your recruiting partners easier and more effective. Learn what your channel partner profile should include.

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3 Elements That Can Help or Hinder Your Revenue Growth

A deal with a smaller company can be more beneficial than the same enterprise amount. Learn how to drive revenue growth by balancing your resources.

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How Your Partner Business Proposition Gives You An Advantage

Manage your partner business proposition to gain a market advantage. You can strengthen relationships by understanding your value versus your competition.

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5 Success Factors in Change Management Efforts

While they may seem like basics, your change management efforts can fail if they lack one or more of these five success factors.

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5 Common Content Development Pitfalls, And How To Avoid Them

Learn how to avoid 5 common pitfalls of content development with connected communications expert Allison Strother at The Spur Group.

Assess your go-to-market strategy

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Spur After Hours: Work Hard, Play Hard

How we created Spur After Hours, a team dedicated to planning events that encourages our employees to get to know each other in a fun and casual way.

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4 Steps Channel Chiefs Need To Hit Revenue Targets

Discover the 4 steps channel chiefs need to take in order to hit revenue targets.

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Boost Your Content By Involving 4 Key Stakeholders

Drive better content creation by involving the right stakeholders. Find out the four key stakeholders you need to create winning content.

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7 Ways to have a Customer-Focused Sales Team During a Crisis

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The COVID-19 Revolution

The Spur Group's Jim Bernado reflects on the impact of COVID-19 on sales, business, and our overall well-being. Find out how we adapt to the new normal.

“The Spur Group did a great job managing different stakeholder teams and delivered a strong set of materials that will accelerate our momentum within target industries.”

Rowena Branch

Senior Product Marketing Manager, Cloud and Enterprise Marketing, Dynamics 365, Microsoft

Client Story

Interactive Walkthrough Increases Sales Opportunities and Reduces Costs

Learn how we helped a client showcase products through interactive walkthroughs, resulting in overhead cost reduction and increased sales opportunities.

Blog Post

How to Achieve Sustainable Growth With a Partner Journey Map

Leveraging your partner journey map is essential to your success. Learn the journey's five phases, their roles, and how they depend on each other.

Blog Post

10 Powerful Leadership Lessons Learned From Coaching Kids

Sports and business have much in common. Check out the 10 leadership lessons our CFO, Chris McCall, learned from coaching soccer teams for his children.

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5 Steps to a Killer Messaging Framework That Will Save You

A great messaging framework is essential to having connected communications. The Spur Group outlines 5 steps you can follow.

Blog Post

3 Steps To Better Operations Design

Effective business operations design eliminates blockers, saves time and money, and increases productivity. Check out these three steps to get there.

Checklist

Cheat Sheet for Successful Business Operations

A cheat sheet for optimizing your business operations. Make sure your daily tasks and biggest projects are implemented on time, on budget, and on target.

Download here

Video

All Things AI Episode 7: How AI Can Improve Efficiency

In this episode of All Things AI, Clay interviews Michael to discuss how machine learning and AI can benefit automation and task efficiency in the future.

Play

Blog Post

How to Combat the 3 Biggest Content Development Challenges in Tech

We've worked on hundreds of marketing and communications projects and often see these 3 content development challenges, even on the most talented teams.

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How To Better Prepare For The Real Channel Revolution

If you aren't using detailed partner data to drive your channel management strategy, you are missing the real channel revolution, says expert Richard Flynn

Transforming your go-to-market efforts starts here

Blog Post

9 Content Offers That Help You Close The Deal

Potential customers all need distinct information. Find out which content offers will help you close the deal in each stage of the buyer's cycle.

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What Movies Can Teach You About Channel Partner Incentives

Discover what poor channel partner incentives have in common with failed movies and television shows, from the channel experts at The Spur Group.

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When Your Sales Lead Pipeline Is Full – Keep Filling It

Sales expert Steve White shares his strategy of continuing to reach out to new leads, even when your sales lead pipeline forecasting is positive.

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How to Use Channel Incentives to Accelerate Revenue

Find out how to develop channel incentives to motivate behavior that wouldn’t otherwise happen. The results will positively impact your channel ecosystem.

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Prioritizing Care for the Whole Person in the Workplace

The Spur Group talks about why employee well-being matters and several easy practices that organizations can adopt to show their people they care.

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5 Easy Ways to Charm the Audience at Your Next Presentation

Using our experience with giving presentations, The Spur Group has developed 5 tips for connecting with your audience and leaving a lasting impression.

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Is Your Channel Incentive Program A Money Pit?

For many vendors, channel incentives are perhaps the single largest cost line item. Find out how to increase the returns of your channel incentive program

Blog Post

Artifacts of Control Within A Sales Organization

The Spur Group helps you identify the way to set up a game within a sales organization and use the right incentives to get the results you want.

“The team was able to provide significant time savings for myself as well as other stakeholders and the process and systems they helped to establish are now being expanded to help capture evidence across multiple teams within Microsoft. “

Heather Doran

Senior Sales Strategy Lead, Inside Sales, Microsoft

Blog Post

How to Keep Remote Employees Healthy and Engaged

How The Spur Group keeps employees healthy and engaged during the COVID-19 crisis, with tips from the company's Chief People Officer Bhavani Murugiah.

Blog Post

Common Weaknesses in a Sales Channel Strategy

Learn how to accurately forecast your channel ecosystem, using momentum, relationships, and economics, and why it works within your sales channel strategy

Blog Post

A Step-by-Step Approach to Breaking Through Writer's Block

These three steps for breaking through writer’s block will work for any writing project you might need to tackle, including blogs, speeches, and articles.

Blog Post

5 Guerilla Project Management Techniques

Five guerilla project management techniques exist for those who realize you can’t do it all. Implementing them will help your team excel.

Video

Channel Chats Episode 3: How Cloud is Changing Partner Relationships

The Spur Group's CMO, Richard Flynn speaks with Ross Brown, VP, Cloud GTM at Oracle about trends in the channel partner space for cloud companies.

Play

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How to Boost Performance With Balanced Scorecards

Balanced scorecards can help you measure and drive performance by helping you establish goals and work toward internal alignment.

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How to Incorporate Content into Your Channel Planning Process

We share The Spur Group's 3-step guide to creating content within the channel planning process, which requires focused planning and execution.

Blog Post

A Signal Among Noise: a Data Scientist's Early Thoughts About COVID-19

One of The Spur Group's data scientists has some early thoughts on how to read and understand COVID-19 news in the spring of 2020.

Assess your go-to-market strengths

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Establish Your Executives As Thought Leaders

Successfully speaking at an event depends on thoughtful content with plenty of industry insight, future trends, and analysis. Prepare with these five tips.

Blog Post

Enabling Debates for Effective Decision-Making

Find out how to organize a structed debate with leadership to make effective business decision, from business expert Chris McCall.

Video

All Things AI Episode 3: Using AI in Healthcare Across the World

We interview founder and CEO of Origo Software Isaac Inkumsah about the role of artificial intelligence (AI) in developing regions across the world

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Video

All Things AI Episode 4: Business Intelligence and Data Visualization

In episode 4 of the All Things AI web series, we interview experienced data analyst Andre Avanessian about accurate reporting and data visualization

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Video

All Things AI Episode 5: Using AI for Weapons Detection

In episode 5 of All Things AI, we interview AI expert and former Navy SEAL about how he started a company that uses AI to detect weapons in public places.

Play

“My experience with Spur has been outstanding. Easily one of the very best vendor experiences I’ve had in my 10 years at Microsoft… it has been a pleasure working with all of them.”

Peter Cooper

Director of Product Marketing, Internet of Things, Microsoft

Video

All Things AI Episode 6: How to Build a Data Science Team

In episode 6 of All Things AI, we interview Demitri Plessas, a mathematics professor turned data science manager on how to build data science teams.

Play

Video

Channel Chats Ep 1: The Building Blocks of a Channel Strategy

The Spur Group's CMO, Richard Flynn, sat down with the CEO of Baptie, Rod Baptie, discuss the building blocks of cultivating a successful channel strategy.

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Video

Channel Chats Ep 2: Partner Insights From a Cloud Leader

The Spur Group's CMO, Richard Flynn, sat down with Snowflake VP Colleen Kapase to discuss how cloud providers are innovating in the channel space

Play

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Reflections From Our CEO, Randy Karr

The Spur Group's CEO, Randy Karr shares why we are one of the best places to work and what makes Spur's culture challenging and equally rewarding.

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What Pro-Bono Consulting Can Teach You About Service

The Spur Group aims to make an impact in our community. Take a look at our first pro bono project with the fantastic nonprofit Keys for Change in Seattle

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Being Business Forward Prepared Us For this Pandemic

The Spur Group's CEO Randy Karr outlines some of the operating principles that have allowed us to transition quickly to respond to the COVID-19 pandemic.

Transforming your go-to-market efforts starts here

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Business in the 2020s: How Humanistic Capitalism Will Change the World

The Spur Group's CEO Randy Karr outlines three key focus areas that will guide how businesses define success in the coming decade.

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Taking Advantage Of The New Go-to-Market Sales Strategy

Having a superior product isn't enough to keep a market advantage. Find out how a go-to-market sales strategy will lead to lasting success.

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Next Time You Look to Hire a Consultant, Try a Different Approach

With talent, we value substance more than status. Some of our best hires came from unlikely places. Here’s why you should try another hiring approach.

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Five Reasons Working at The Spur Group Can Lead to a Promising Career

To be a successful business, you need a dedicated team committed to your company and your customers. Contact The Spur Group to learn more.

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Why Community Service and Giving Are a Core Part of The Spur Group

The Spur Group is constantly driven to make a positive impact by helping others. Here are the three ways we give back to increase nonprofit capacity.

Blog Post

How To Get Great Revenue Acceleration In Today's Tech Climate

Maintaining a market advantage is tough. Richard Flynn explains why it's increasingly difficult to achieve revenue acceleration with products and services.

“Over the course of a difficult project, I have enjoyed their candor, humor and collaboration. For me it has been a great and very successful experience.”

Maarten van Velsen

Director, Go To Market Strategy, Global Channels, NetApp

Guide

The Complete Guide to Successful Business Operations

Business operations often means juggling competing priorities with limited resources. We share how to combine smart strategy and execution for success.

Download here

Checklist

The Go-To-Market Checklist

Your go-to-market strategy helps define your sustainable competitive advantage. Start planning with a checklist from The Spur Group.

Learn more

Blog Post

Is Your Channel Incentive Program A Money Pit?

For many vendors, channel incentives are perhaps the single largest cost line item. Find out how to increase the returns of your channel incentive program

Blog Post

What Movies Can Teach You About Channel Partner Incentives

Discover what poor channel partner incentives have in common with failed movies and television shows, from the channel experts at The Spur Group.

Client Story

Digital Asset Tracker Unifies Azure Marketing Portfolio

Azure IoT wanted us to help organize a large number of marketing assets. Find out how we created a digital asset tracker that streamlined its content.

Blog Post

Key Decision: Investments in Channel Management Tools and Models

Channel management is about economics and requires an investment model for success. Learn how to approach the problem with channel management tools.

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Channel Planning Is More Than Just A Good Algorithm

Senior Principal at The Spur Group Richard Flynn explains how to improve your channel planning with a better approach to big data.

Blog Post

Make an Impact: Know Your Channel Partner Health Index

Ensure your channel efforts are paying off by following our 18-point model for reviewing, analyzing and benchmarking your channel partner health.

Assess your go-to-market strengths

Client Story

Effective Sales Playbook Strengthens Cohesity's Partner Relationships

We helped Cohesity build a repeatable sales playbook. Learn how we strengthened our client's partner relationships and grew company revenue.

Blog Post

Make an Impact: Know Your Channel Partner Health Index

Ensure your channel efforts are paying off by following our 18-point model for reviewing, analyzing and benchmarking your channel partner health.

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The 18-Point Checklist for Assessing Your Channel Health

Every channel leader, from seasoned experts to newbies, should conduct regular channel health checks. Use our 18-point checklist to guide you.

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How to Get Started on Adding Cloud to Your Revenue Mix

Create opportunities by evolving cloud service offerings. The Spur Group can advance your market position with expert channel management strategies.

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How to Lead Your Partners Into a Cloud Transition

The Spur Group's Richard Flynn gives three tips for how to lead the way with your partners as they make the cloud transition.

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Use Data To Define Your Channel Partner Management Strategy

The Spur Group channel expert Richard Flynn outlines how you can use data-driven insights to define your channel partner management strategy.

“The Spur Group did a great job managing different stakeholder teams and delivered a strong set of materials that will accelerate our momentum within target industries.”

Rowena Branch

Senior Product Marketing Manager, Cloud and Enterprise Marketing, Dynamics 365, Microsoft

Blog Post

The Big Reveal: The Power of a Personal Story

Sharing a personal story can work in your favor or it can be a mistake. Here’s why it can either be a success or a failure.

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Say What You Mean: How to Clean Up Your Presentation’s Language

Find out how to use precise and accurate language to improve your presentation quality … and leave those muddied messages at home.

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Hosting in-person events in 2021? Here are 3 ways to plan for success

Planning in-person events in a post-pandemic world is not easy. Find out the 3 top ways to plan for a smooth and successful event in 2021 and beyond.

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Sales Effectiveness: Your Customers Have Changed, Now It’s Your Turn

The existing sales effectiveness model is undergoing a transformation. Learn what's happened and the 5 steps to take to adjust your strategy for success.

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4 Answers That Will Impress a Business Executive

Communicating with executives can be tricky. Leave a good impression with them by using these four responses in your next tough conversation.

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8 Do’s and Don’ts for Leadership Blog Posts

Leadership blog posts can potentially gain more traffic than an official press release. We have eight do’s and don’ts to help you craft a compelling post.

Transforming your go-to-market efforts starts here

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Keep In Mind These 8 Tips When Shifting From Live to Hybrid Events

Hybrid events are here to stay as a perfect middle ground between virtual and in person. Read more to find out how to adapt from live events.

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6 Elements of Effective Strategic Planning

Start your business operations on the right foot using The Spur Group's six step guide to effective strategic planning.

Blog Post

7 Examples of Partner Incentives With a Proven Positive ROI

Channel incentives can make the difference in a partner program. Find out the 7 main channel partner incentives and which one is best for your business.

Video

What We Do at The Spur Group

An effective and efficient go-to-market strategy is critical to create and maintain market leadership. Find out how The Spur Group can help you get there.

Play

Blog Post

6 Disciplines of Successful Channel Management

Your channel management is one of the core pillars of any go-to-market effort. Learn about the disciplines that can produce remarkable results.

Guide

The Ultimate Guide to Successful Business Operations

Successfully managing your business operations can be tricky. The Spur Group outlines key elements needed in this first article of a 5-part series.

Resource Hub

Hosting in-person events in 2021? Here are 3 ways to plan for success

Keep In Mind These 8 Tips When Shifting From Live to Hybrid Events

4 Communications Techniques for Effective Conversations

Marketing and Partner Expertise Drives Product Launch in New Vertical

The Spur Group’s Automated Bot: Workplace Wellness Use Case

Updated Joint Selling Strategy Increases Revenue

How Microsoft Launched The First Ever AI Business School

“I couldn’t have asked for a better business partner and appreciate the strength and expertise they provided us at Microsoft. We had a very successful outcome in large part to The Spur Group’s support and services.”

6 Must Do's When Launching a Product Through the Channel

The Six Traits That Make an Effective Chief Channel Officer

How to Use Partner Scoring to Increase Channel ROI

4 Communications Techniques for Effective Conversations

Synthetic Data Improves Microsoft’s Next-Gen Conversational AI Engine

The Essential Guide to Partner Planning

3 Fundamentals Of Effective Strategic Initiatives

Sales Enablement Boosts Revenue And Strengthens Customer Relationships

Transforming your go-to-market efforts starts here

A Guide to the Modern Deal Registration Program

Nourish Your Professional Event With Snackable Content

Sales Go-To-Market Strategy Unifies Teams And Grows Pipeline

Channel Chats Episode 4: Channel Technology and the Partner Experience

5 Keys To Robust Data Analysis

Partner Program Optimization Builds Competitive Advantage

Spur helped us gain programmatic insight into our partner ecosystem, so we know where and how to invest for the most impact. If you are looking to address a channel challenge, ​ I highly recommend Spur.

How to Get More From Your Annual Partner Satisfaction Survey

How Automation Can Help You Reduce Manual Work

The 6 Essential Elements of a Channel Playbook

Why Your Go-to-Market Strategy Matters

New Planning Process Enhances Product Group’s Go-To-Market Approach

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Google Improves Channel Partner Onboarding And Accelerates Revenue

Why Channel Leaders Need To Think Like Top Sales Leaders

Can you improve total sales without increasing OPEX?

Does your sales enablement content need a refresh?

The 5Cs: How to Drive Impact with Channel Capacity Planning

How an AI Discovery Tool Reduces Document Search and Analysis

The 5 Biggest Challenges in Tech Sales and How to Fix Them

8 Partnership Tips from a Channel Leader

“My experience with Spur has been outstanding. Easily one of the very best vendor experiences I’ve had in my 10 years at Microsoft… it has been a pleasure working with all of them.”

What is a Good Go-To-Market Strategy?

New Partner Incentive Program Drives Channel Performance

Building an Effective Messaging Framework

NetApp Uses Scoring Model to Strengthen Partner Performance and Value

3 Superpowers of Effective Leaders

How Our Client Is Re-Imagining The In-Store Retail Experience

All Things AI Episode 2: The Role of AI and Data in Modern Baseball

3 Rules To Avoid The 80/20 Trap In Partner Performance

How to Design a Dashboard That’s Useful and Actionable

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Go-To-Market Messaging Transforms Sales Approach for Education Sector

Channel Sales Enablement Strategy Accelerates Revenue

Synthetic Data: The Disruptive Force Behind Machine Learning

Tech Giant Increases Market Share Via Go-To-Market Strategy

How To Use Partner Enablement to Fuel A Successful Channel

Diagnose Your Channel Efforts

“Spur’s surge support model gives us the flexibility to focus on business strategy instead of constantly worrying about the day to day execution. It gives our team peace of mind and allows us to see the big picture.”

3 common reasons your business is stuck in neutral

Make Your Event Memorable

Compensation Model Aligns Channel And Sales Teams

All Things AI Episode 1: How AI can change business for the better

Top 5 Pillars To Pulling Off A Successful Event

Drive sustainable results with a holistic, human approach to organizational change.

Product Transition Plan Minimizes Disruption and Increases Adoption

How to Drive Impact with Channel Capacity Planning

Communications Strategy Framework Showcases Product Portfolio Value

Data Automation Transforms Reporting and Sharpens Decision Making

Why We Hire For Potential Over Pedigree

Understanding Project Management As A Service

Streamlined Project Management Drives Operational Efficiency

How a Channel Partner Recruitment Strategy Closes the Deal

“The team was able to provide significant time savings for myself as well as other stakeholders and the process and systems they helped to establish are now being expanded to help capture evidence across multiple teams within Microsoft. “

Emerging Metrics Help Top Cloud Provider’s Teams Increase Sales

5 Ways to Effectively Manage Your Channel Team

Automated Bot Improves Performance, Cost, and Employee Wellness

Growing A Cloud Partner Ecosystem

5 Key Benefits Business Intelligence Provides Your Organization

How Great Channel Leaders Unlock Powerful Revenue Acceleration

Transforming your go-to-market efforts starts here

Don’t Sell a Brand, Sell a Promise

Spur helped us gain programmatic insight into our partner ecosystem, so we know where and how to invest for the most impact. If you are looking to address a channel challenge, I highly recommend Spur.

“Over the course of a difficult project, I have enjoyed their candor, humor and collaboration. For me it has been a great and very successful experience.”

“Over the course of a difficult project, I have enjoyed their candor, humor and collaboration. For me it has been a great and very successful experience.”