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Resource Hub

Our latest thinking on go-to-market issues and strategies.

Whitepaper

The 6 Disciplines of Successful Channel Management

Your channel management is one of the core pillars of any go-to-market effort. Learn about the disciplines that can produce remarkable results.

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Video

The Spur Group’s Automated Bot: Workplace Wellness Use Case

The Spur Group's Workplace Wellness Bot can help you better support and accommodate your employees, leading to happier and more engaged team members.

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Article

The Ultimate Guide to Successful Business Operations

Successfully running your business operations can be tricky. The Spur Group outlines key elements needed in this first article of a 5-part series.

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Article

10 Powerful Leadership Lessons Learned From Coaching Kids

Sports and business have much in common. Check out the 10 leadership lessons our CFO, Chris McCall, learned from coaching soccer teams for his children.

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Case Study

How Microsoft Launched The First Ever AI Business School

Using project management and AI strategy development, here’s how The Spur Group's expertise helped Microsoft launch the first-ever AI Business School.

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The Spur Group Testimonial

“I couldn’t have asked for a better business partner and appreciate the strength and expertise they provided us at Microsoft. We had a very successful outcome in large part to The Spur Group’s support and services.”

Jaime Perena

Director, Microsoft AI

Article

5 Steps to a Killer Messaging Framework That Will Save You

A great messaging framework is essential to having connected communications. The Spur Group outlines 5 steps you can follow.

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Article

6 Must Do's When Launching a Product Through the Channel

The Spur Group's Allison Strother defines the 6 things every product manager should do when they're launching a product through their partner channel.

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Article

The Six Traits That Make an Effective Chief Channel Officer

Maintaining a strong channel requires vast knowledge and skill. Learn how to with The Spur Group’s channel marketing and partner planning expertise.

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Whitepaper

How to Use Partner Scoring to Increase Channel ROI

Download our partner scoring & performance management whitepaper. Learn how to increase your return by understanding a partner's strengths and weaknesses.

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Article

4 Communications Techniques for Effective Conversations

Learn more about the four key communication techniques to leading and participating in effective business conversations, from The Spur Group.

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Case Study

Synthetic Data Improves Microsoft’s Next-Gen Conversational AI Engine

Learn how we helped Microsoft achieve better modeling through synthetic data production resulting in an evolving, scalable conversational AI engine.

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Guide

The Essential Guide to Partner Planning

Partner planning is a critical part of your go-to-market strategy. In this article, we explore what are the essential elements of a partner plan.

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Article

3 Fundamentals Of Effective Initiative Execution

The 3 steps to successful initiative execution are discipline, transparency, and efficiency. We break these down and show you how to apply them.

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Article

3 Steps To Better Operations Design

Effective business operations design eliminates blockers, saves time and money, and increases productivity. Check out these three steps to get there.

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Guide

A Guide to the Modern Deal Registration Program

In our guide to the modern deal registration program, we highlight the 10 key questions to ask before creating or amending a deal registration program.

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Article

6 Elements of Effective Strategic Planning

Start your business operations on the right foot using The Spur Group's six step guide to effective strategic planning.

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Article

7 Examples of Partner Incentives With a Proven Positive ROI

Channel incentives can make all the difference in a partner program. Find out the seven main channel incentives and which one is best for your business.

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Video

What We Do at The Spur Group

An effective and efficient go-to-market strategy is critical to create and maintain market leadership. You need to turn your customer, partner, and employee experiences into a competitive advantage.

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Article

5 Keys To Robust Data Analysis

Data analysis can be intimidating. Performing these five actions will make your data easier to comprehend and relevant to any problem you are solving.

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Case Study

Partner Program Optimization Builds Competitive Advantage

Find out how we collaborated with a technology company to optimize its partner program and build a competitive advantage in the marketplace.

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The Spur Group Testimonial

Spur helped us gain programmatic insight into our partner ecosystem, so we know where and how to invest for the most impact. If you are looking to address a channel challenge, ​ I highly recommend Spur.

Colleen Kapase

VP Partner GTM, Incentives & Programs, VMware

Article

How to Get More From Your Annual Partner Satisfaction Survey

Is your annual partner satisfaction survey not giving you meaningful results? Find out how to structure this year's survey to learn useful information.

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Video

How Automation Can Help You Reduce Manual Work

Introducing "Ro," our customizable automation tool that can help you do more with less. It lets you reduce time and budget for routine business processes, so you can focus on what really matters.

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Article

The 6 Essential Elements of a Channel Playbook

Don't invest in channel resources and then fail to implement them correctly. With a go-to-market channel playbook, you'll be generating results in no time.

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Whitepaper

Why Your Go-to-Market Strategy Matters

The Spur Group's Why Your Go-to-Market Strategy Matters whitepaper to assist in maintaining a competitive advantage in your market.

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Case Study

New Planning Process Enhances Product Group’s Go-To-Market Approach

We helped our client streamline its rhythm of business and go-to-market approach, and increased efficiency through adopting this specific process.

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Case Study

Google Improves Channel Partner Onboarding And Accelerates Revenue

Learn how The Spur Group helped Google develop a new channel partner onboarding process using targeted content to address multiple stakeholders.

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Article

Can you improve total sales without increasing OPEX?

Learn how to increase sales numbers while being strategic about sales operating expenses (OPEX), in order to provide a real ROI on sales expenses.

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Article

Does your sales enablement content need a refresh?

With limited and time resources, how you can be efficient when creating and updating sales enablement content that drives results.

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Whitepaper

The 5Cs: How to Drive Impact with Channel Capacity Planning

Download whitepaper on Channel Capacity Planning to learn how to manage customer wins, channel sales, and market coverage for effective channel management.

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Video

How an AI Discovery Tool Reduces Document Search and Analysis

Gather better business intelligence using The Spur Group's AI based discovery tool.

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Guide

The 5 Biggest Challenges in Tech Sales and How to Fix Them

We've seen five common challenges within sales organizations at technology companies. Learn what they are and how to fix them with this free download.

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Article

8 Partnership Tips from a Channel Leader

Channels provide incredible value, but it's often hard to articulate without a plan. Check out these 8 tips from a channel leader on how to make it work.

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The Spur Group Testimonial

“My experience with Spur has been outstanding. Easily one of the very best vendor experiences I’ve had in my 10 years at Microsoft… it has been a pleasure working with all of them.”

Peter Cooper

Director of Product Marketing, Internet of Things, Microsoft

Article

What is a Good Go-To-Market Strategy?

What is a good go-to-market strategy? It's not always easy to pick one out of the noise. The experts at The Spur Group guide you through the process.

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Case Study

New Partner Incentive Program Drives Channel Performance

Learn how we used a three-part approach to build a partner incentive program for a large technology client, improving incentive ROI and revenue growth.

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Guide

Building an Effective Messaging Framework

The Spur Group shares a step-by-step guide to building a high quality messaging framework to better align your teams and provide consistent messaging.

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Case Study

NetApp Uses Scoring Model to Strengthen Partner Performance and Value

We helped a client streamline partner management while growing the overall partner revenues through creating a new scoring engine. Here's how we did it.

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Article

3 Superpowers of Effective Leaders

The Spur Group talks about the 3 leadership styles of executives and how to use them to your advantage.

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Article

How Our Client Is Re-Imagining The In-Store Retail Experience

The Spur Group helped Sunrise Technology LLC develop a GTM strategy and collateral for the company's new retail technology for Kroger and other retailers.

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Video

All Things AI Episode 2: The Role of AI and Data in Modern Baseball

"How do you take very complex statistical concepts and distill it down into a way that's not condescending, that's easily accessible and understood, by the people who have to take that data and make d...

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Article

3 Rules To Avoid The 80/20 Trap In Partner Performance

These three proven methods can improve partner performance beyond the 80/20 ratio, boosting returns and reducing over-investment in individual partners.

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Article

How to Design a Dashboard That’s Useful and Actionable

Before you design a dashboard for your business, allocate time for pre-planning. Find out the important decisions to make before you start any analysis.

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Case Study

Go-To-Market Messaging Transforms Sales Approach for Education Sector

Our experts helped a technology company launch a sales campaign in the higher education sector. Here's how we created the go-to-market messaging framework.

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Case Study

Channel Sales Enablement Strategy Accelerates Revenue

We created a new set of partner readiness materials for our client's channel sales enablement strategy, resulting in increased engagement and sales.

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Article

Synthetic Data: The Disruptive Force Behind Machine Learning

Learn about synthetic data, why it's important, how companies are using synthetic data drive value, and how to incorporate this data into your business.

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Article

How To Use Partner Enablement to Fuel A Successful Channel

Partner enablement is a critical step for channel success. Find out how to best motivate your partners to work toward your strategic channel goals.

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Guide

Diagnose Your Channel Efforts

The Spur Group examines the 5 troubles that limit your effective channel management. Learn how to fix these common problems with this free download.

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The Spur Group Testimonial

“Spur’s surge support model gives us the flexibility to focus on business strategy instead of constantly worrying about the day to day execution. It gives our team peace of mind and allows us to see the big picture.”

Ian Brackenbury

Senior Business Program Manager, Microsoft

Article

3 common reasons your business is stuck in neutral

Sales transformation expert Steve White identifies the root problems with flat revenue growth in sales organizations through 3 key business components.

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Article

Make Your Event Memorable

The Spur Group's CEO Randy Karr shares his secret to using emotions in presentations and events to leave attendees with a positive and lasting impression.

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Case Study

Compensation Model Aligns Channel And Sales Teams

We helped a client streamline the way it leverages its partners. Here's how we built a partner planning and compensation model that grew company revenue.

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Video

All Things AI Episode 1: How AI can change business for the better

Introducing our series All about AI, where we interview business leaders on topics around artificial intelligence. In this video, Clay Campbell interviews The Spur Group CEO, Randy Karr, on how to bal...

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Article

Top 5 Pillars To Pulling Off A Successful Event

There are many ways an event can not live up to expectations. Find out the five key pillars to making sure your next event is remarkable.

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Drive sustainable results with a holistic, human approach to organizational change.

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Case Study

Product Transition Plan Minimizes Disruption and Increases Adoption

We helped a client adapt its marketing approach for a product transition plan. Learn how we aligned stakeholders, gained executive approval.

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Article

How to Drive Impact with Channel Capacity Planning

Channel management is guiding customer wins, channel sales, and market coverage. We've distilled down the channel capacity planning process for you.

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Case Study

Communications Strategy Framework Showcases Product Portfolio Value

Here's how we helped a client develop a communications strategy framework, break through siloed groups and garner executive buy-in.

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Case Study

Data Automation Transforms Reporting and Sharpens Decision Making

Here's how we helped a client develop a communications strategy framework, break through siloed groups and garner executive buy-in.

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Article

Why We Hire For Potential Over Pedigree

Why we at The Spur Group value potential over pedigree when hiring staff. Learn more about our methodology and lessons we've learned about recruiting.

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Article

Understanding Project Management As A Service

Learn how project management as a service can benefit your business from business expert Chris McCall, from The Spur Group.

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Article

How a Channel Partner Recruitment Strategy Closes the Deal

Why having an effective channel partner recruitment strategy will help you tailor your message and close the deal in your partner recruitment.

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The Spur Group Testimonial

“The team was able to provide significant time savings for myself as well as other stakeholders and the process and systems they helped to establish are now being expanded to help capture evidence across multiple teams within Microsoft. “

Heather Doran

Senior Sales Strategy Lead, Inside Sales, Microsoft

Case Study

Emerging Metrics Help Top Cloud Provider’s Teams Increase Sales

Using your data the right way can make all the difference. Learn how we helped a top cloud provider build a sales intelligence model that increased sales.

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Article

A Tested Perspective On Successful Business Planning (Part 1)

Don't let your strategic planning fail. Know what to consider before you walk into a board for decision driven conversations.

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Case Study

Automated Bot Improves Performance, Cost, and Employee Wellness

Learn about how we created a customizable automated bot to reduce budget, optimize performance, ensure accuracy, and improve employee wellness.

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Drive sustainable results with a holistic, human approach to organizational change.

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