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Resource Hub

Our latest thinking on go-to-market issues and strategies.

Article

The Ultimate Guide to Successful Business Operations

Successfully running your business operations can be tricky. The Spur Group outlines key elements needed in this first article of a 5-part series.

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Article

10 Powerful Leadership Lessons Learned From Coaching Kids

Sports and business have much in common. Check out the 10 leadership lessons our CFO, Chris McCall, learned from coaching soccer teams for his children.

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Article

5 Steps to a Killer Messaging Framework That Will Save You

A great messaging framework is essential to having connected communications. The Spur Group outlines 5 steps you can follow.

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Article

6 Must Do's When Launching a Product Through the Channel

The Spur Group's Allison Strother defines the 6 things every product manager should do when they're launching a product through their partner channel.

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Article

The Six Traits That Make an Effective Chief Channel Officer

Maintaining a strong channel requires vast knowledge and skill. Learn how to with The Spur Group’s channel marketing and partner planning expertise.

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Article

4 Communications Techniques for Effective Conversations

Learn more about the four key communication techniques to leading and participating in effective business conversations, from The Spur Group.

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Article

3 Fundamentals Of Effective Initiative Execution

The 3 steps to successful initiative execution are discipline, transparency, and efficiency. We break these down and show you how to apply them.

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Article

3 Steps To Better Operations Design

Effective business operations design eliminates blockers, saves time and money, and increases productivity. Check out these three steps to get there.

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Article

6 Elements of Effective Strategic Planning

Start your business operations on the right foot using The Spur Group's six step guide to effective strategic planning.

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Article

7 Examples of Partner Incentives With a Proven Positive ROI

Channel incentives can make all the difference in a partner program. Find out the seven main channel incentives and which one is best for your business.

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Article

5 Keys To Robust Data Analysis

Data analysis can be intimidating. Performing these five actions will make your data easier to comprehend and relevant to any problem you are solving.

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Article

How to Get More From Your Annual Partner Satisfaction Survey

Is your annual partner satisfaction survey not giving you meaningful results? Find out how to structure this year's survey to learn useful information.

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Article

The 6 Essential Elements of a Channel Playbook

Don't invest in channel resources and then fail to implement them correctly. With a go-to-market channel playbook, you'll be generating results in no time.

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Article

Can you improve total sales without increasing OPEX?

Learn how to increase sales numbers while being strategic about sales operating expenses (OPEX), in order to provide a real ROI on sales expenses.

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Article

Does your sales enablement content need a refresh?

With limited and time resources, how you can be efficient when creating and updating sales enablement content that drives results.

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Article

8 Partnership Tips from a Channel Leader

Channels provide incredible value, but it's often hard to articulate without a plan. Check out these 8 tips from a channel leader on how to make it work.

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Article

What is a Good Go-To-Market Strategy?

What is a good go-to-market strategy? It's not always easy to pick one out of the noise. The experts at The Spur Group guide you through the process.

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Article

3 Superpowers of Effective Leaders

The Spur Group talks about the 3 leadership styles of executives and how to use them to your advantage.

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Article

How Our Client Is Re-Imagining The In-Store Retail Experience

The Spur Group helped Sunrise Technology LLC develop a GTM strategy and collateral for the company's new retail technology for Kroger and other retailers.

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Article

3 Rules To Avoid The 80/20 Trap In Partner Performance

These three proven methods can improve partner performance beyond the 80/20 ratio, boosting returns and reducing over-investment in individual partners.

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Article

How to Design a Dashboard That’s Useful and Actionable

Before you design a dashboard for your business, allocate time for pre-planning. Find out the important decisions to make before you start any analysis.

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Article

Synthetic Data: The Disruptive Force Behind Machine Learning

Learn about synthetic data, why it's important, how companies are using synthetic data drive value, and how to incorporate this data into your business.

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Article

How To Use Partner Enablement to Fuel A Successful Channel

Partner enablement is a critical step for channel success. Find out how to best motivate your partners to work toward your strategic channel goals.

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Article

3 common reasons your business is stuck in neutral

Sales transformation expert Steve White identifies the root problems with flat revenue growth in sales organizations through 3 key business components.

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Article

Make Your Event Memorable

The Spur Group's CEO Randy Karr shares his secret to using emotions in presentations and events to leave attendees with a positive and lasting impression.

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Article

Top 5 Pillars To Pulling Off A Successful Event

There are many ways an event can not live up to expectations. Find out the five key pillars to making sure your next event is remarkable.

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Drive sustainable results with a holistic, human approach to organizational change.

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Article

How to Drive Impact with Channel Capacity Planning

Channel management is guiding customer wins, channel sales, and market coverage. We've distilled down the channel capacity planning process for you.

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Article

Why We Hire For Potential Over Pedigree

Why we at The Spur Group value potential over pedigree when hiring staff. Learn more about our methodology and lessons we've learned about recruiting.

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Article

Understanding Project Management As A Service

Learn how project management as a service can benefit your business from business expert Chris McCall, from The Spur Group.

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Article

How a Channel Partner Recruitment Strategy Closes the Deal

Why having an effective channel partner recruitment strategy will help you tailor your message and close the deal in your partner recruitment.

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Article

A Tested Perspective On Successful Business Planning (Part 1)

Don't let your strategic planning fail. Know what to consider before you walk into a board for decision driven conversations.

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Drive sustainable results with a holistic, human approach to organizational change.

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