Resource Hub

Our latest thinking on go-to-market issues and strategies.

Robust Channel Strategy Modernizes Qlik’s Partner Program

Qlik wanted to upgrade its partner program beyond a reseller approach. Discover the steps we took to modernize the company's partner program.

Featured Blog Post

Three Reasons to Enlist Outside Support for Your Messaging Framework

Your messaging framework is critical to your brand strategy. Here are three reasons consultants can add value to your next messaging framework project.

Featured Blog Post

5 Essentials for Telling Your Customer Success Story

How do you write a compelling customer success story that will turn a prospect into a customer? Learn our five best practices for writing client stories.

Client Story

Marketing and Partner Expertise Drives Product Launch in New Vertical

We helped a client facilitate a product launch in a new vertical. With these steps, we established a smooth customer journey for sales prospects.

Video

Channel Programs: To Tier or Not to Tier and Why?

Kate Caday, Client Delivery Director at The Spur Group, joins a panel discussion hosted by Baptie & Company

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Client Story

Updated Joint Selling Strategy Increases Revenue

We used a joint selling strategy to help our client unify processes supported by centralized resources. Here's how we increased their revenue growth.

Client Story

How Microsoft Launched The First Ever AI Business School

Using project management and AI strategy development, here’s how The Spur Group's expertise helped Microsoft launch the first-ever AI Business School.

“I couldn’t have asked for a better business partner and appreciate the strength and expertise they provided us at Microsoft. We had a very successful outcome in large part to The Spur Group’s support and services.”

Jaime Perena

Director, Microsoft AI

Resource Hub

Robust Channel Strategy Modernizes Qlik’s Partner Program

Three Reasons to Enlist Outside Support for Your Messaging Framework

5 Essentials for Telling Your Customer Success Story

Marketing and Partner Expertise Drives Product Launch in New Vertical

Channel Programs: To Tier or Not to Tier and Why?

Updated Joint Selling Strategy Increases Revenue

How Microsoft Launched The First Ever AI Business School

“I couldn’t have asked for a better business partner and appreciate the strength and expertise they provided us at Microsoft. We had a very successful outcome in large part to The Spur Group’s support and services.”

6 Must Do's When Launching a Product Through the Channel

How Do You Create and Support a Program to Drive Consumption?

How to Use Partner Scoring to Increase Channel ROI

Creating a ‘To Partner’ and ‘Through Partner’ Marketing Program

Synthetic Data Improves Microsoft’s Next-Gen Conversational AI Engine

The Essential Guide to Partner Planning

Sales Enablement Boosts Revenue And Strengthens Customer Relationships

3 Fundamentals Of Effective Strategic Initiatives

Transforming your go-to-market efforts starts here

A Guide to the Modern Deal Registration Program

Nourish Your Professional Event With Snackable Content

Sales Go-To-Market Strategy Unifies Teams And Grows Pipeline

Channel Chats Episode 4: Channel Technology and the Partner Experience

5 Keys To Robust Data Analysis

Partner Program Optimization Builds Competitive Advantage

Spur helped us gain programmatic insight into our partner ecosystem, so we know where and how to invest for the most impact. If you are looking to address a channel challenge, ​ I highly recommend Spur.

Creating Indispensable Partner Relationships in a Time of Uncertainty

How Automation Can Help You Reduce Manual Work

The 6 Essential Elements of a Channel Playbook

Why Your Go-to-Market Strategy Matters

New Planning Process Enhances Product Group’s Go-To-Market Approach

Assess your go-to-market strengths

Google Improves Channel Partner Onboarding And Accelerates Revenue

Why Channel Leaders Need To Think Like Top Sales Leaders

Can you improve total sales without increasing OPEX?

Does your sales enablement content need a refresh?

The 5Cs: How to Drive Impact with Channel Capacity Planning

How an AI Discovery Tool Reduces Document Search and Analysis

The 5 Biggest Challenges in Tech Sales and How to Fix Them

8 Partnership Tips from a Channel Leader

“My experience with Spur has been outstanding. Easily one of the very best vendor experiences I’ve had in my 10 years at Microsoft… it has been a pleasure working with all of them.”

What is a Good Go-To-Market Strategy?

New Partner Incentive Program Drives Channel Performance

Building an Effective Messaging Framework

NetApp Uses Scoring Model to Strengthen Partner Performance and Value

3 Superpowers of Effective Leaders

How Our Client Is Re-Imagining The In-Store Retail Experience

All Things AI Episode 2: The Role of AI and Data in Modern Baseball

3 Rules To Avoid The 80/20 Trap In Partner Performance

How to Design a Dashboard That’s Useful and Actionable

Let's connect on LinkedIn

Go-To-Market Messaging Transforms Sales Approach for Education Sector

Channel Sales Enablement Strategy Accelerates Revenue

Synthetic Data: The Disruptive Force Behind Machine Learning

Tech Giant Increases Market Share Via Go-To-Market Strategy

How To Use Partner Enablement to Fuel A Successful Channel

Diagnose Your Channel Efforts

“Spur’s surge support model gives us the flexibility to focus on business strategy instead of constantly worrying about the day to day execution. It gives our team peace of mind and allows us to see the big picture.”

3 common reasons your business is stuck in neutral

Make Your Event Memorable

Compensation Model Aligns Channel And Sales Teams

All Things AI Episode 1: How AI can change business for the better

Top 5 Pillars To Pulling Off A Successful Event

Drive sustainable results with a holistic, human approach to organizational change.

Product Transition Plan Minimizes Disruption and Increases Adoption

How to Drive Impact with Channel Capacity Planning

Communications Strategy Framework Showcases Product Portfolio Valuemarket

Data Automation Transforms Reporting and Sharpens Decision Making

It’s Time To Make Progress

Understanding Project Management As A Service

Streamlined Project Management Drives Operational Efficiency

How a Channel Partner Recruitment Strategy Closes the Deal

“The team was able to provide significant time savings for myself as well as other stakeholders and the process and systems they helped to establish are now being expanded to help capture evidence across multiple teams within Microsoft. “

Emerging Metrics Help Top Cloud Provider’s Teams Increase Sales

5 Ways to Effectively Manage Your Channel Team

Automated Bot Improves Performance, Cost, and Employee Wellness

Growing A Cloud Partner Ecosystem

5 Key Benefits Business Intelligence Provides Your Organization

How Great Channel Leaders Unlock Powerful Revenue Acceleration

Transforming your go-to-market efforts starts here

Don’t Sell a Brand, Sell a Promise

Spur helped us gain programmatic insight into our partner ecosystem, so we know where and how to invest for the most impact. If you are looking to address a channel challenge, I highly recommend Spur.

“Over the course of a difficult project, I have enjoyed their candor, humor and collaboration. For me it has been a great and very successful experience.”

“Over the course of a difficult project, I have enjoyed their candor, humor and collaboration. For me it has been a great and very successful experience.”